This afternoon it was announced that enough Microcell Telecommunications (who market under the brand name Fido) shareholders tendered to the takeover offer from Rogers Wireless to allow Rogers to claim victory. Rogers Wireless will now become the largest wireless carrier in Canada, with 5.5 million customers, thanks to the $1.4 billion takeover. Telus had also submitted a bid for the company, valued at $1.1 billion, a few months ago but the Microcell board called that offer “inadequate”.
“The new Rogers Wireless is an even stronger communications company, well positioned for continued profitable growth and committed to providing superior service and value to our customers,” said Rogers Wireless CEO Nadir Mohamed in a release.
I suppose it makes sense that Rogers would buy Fido, as both run on a GSM network (Rogers also has TDMA) where as Telus runs on CDMA. If you’re on Rogers, this might be good news for you. After the inevitable integration of the two networks, you might get better coverage/service after all! Then again, this is Rogers, don’t hold your breath.
My prediction for what this takeover will really mean – Rogers will have commercials similar to the Fido ones now. Just like Telus adopted the Clearnet commercials back in the day. Otherwise, the impact will be almost transparent.
Read: CBC News














