If you didn’t hear the news, SBC Communications has agreed to pay about $16 billion dollars U.S. to purchase AT&T. As if there won’t be enough problems with synergizing the two companies and cutting costs and the like, SBC has a bit of a problem. One of the most valuable items to come as a result of the deal is the AT&T brand name.
What should it call the combined company? SBC-AT&T? Drop the SBC? Drop the AT&T? Its something that they are going to need to figure out sooner rather than later. Personally, I’d call the company AT&T and just drop SBC. It would be a poor decision to buy a brand name that is so well known among consumers and then not take full advantage of it.
Read: New York Times