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Preliminary Podcasting Survey Results
Via Derek I came across Peter Chen’s preliminary statistics from his podcasting and videoblogging survey. He makes it clear that the results are preliminary, and that follow-up data is being requested with more analysis to come. Having said that, the results are quite interesting! Here are some highlights I picked out:
- Looks like the majority of podcasters publish content weekly. (48.77 %)
- Average episode length is just over 29 minutes.
- The average number of minutes spent producing an episode is almost 260! That’s an incredibly high number that we hope to reduce with our solutions. I know how much time it takes – that’s one reason I stopped BlogosphereRadio to focus on building the tools!
- About 61% of respondents say they have no business model – they do it as a private endeavor. Sounds like my Average Joe Podcasting post was spot on!
- English is overwhelmingly the most commonly spoken language. (85.75 %)
- One stat that surprised me – around 83% of respondents were male. For some reason, I expected that to be a little lower. I think it’s because of the recent push in blogging to find female voices; I probably figured that podcasting would benefit.
Very intriguing results. I look forward to seeing what Peter comes up with next. I also wonder just how representative these numbers are – there’s no margin of error or anything posted (probably because they are preliminary results).
Read: Peter Chen
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Tags: podcasting, publishing, research, statistics, surveys
Categories: Uncategorized | 5 Comments »
October 28th, 2005 at 12:27 pm
I’m not sure you _could_ have a margin of error, since it’s not a random sample of podcasters, and can’t be considered statistically representative. Classic example: http://www.studyworksonline.com/cda/content/new_worksheet/0,,EXP545_NAV2-76_SWK543,0…
October 28th, 2005 at 12:28 pm
Once more: http://www.studyworksonline.com/cda/content/new_worksheet/0,,EXP545_NAV2-76_SWK543,00.shtml
October 31st, 2005 at 1:17 am
Yes, and no. Classically we’re talking about 5 to 6 percent where n=366, but the links are correct, sampling bias will be a problem here (and will be fully outlined in the final analysis).
Three areas of bias will be likely:
1. bias by referall sampling
2. bias by language (english)
3. bias by recruitment method
note three methods employed:
1. general advertising
2. direct email (vis "research spam")
3. snowball
Cheers,
Peter
October 31st, 2005 at 3:10 pm
Thanks for the information Peter. Looking forward to the final analysis!
November 11th, 2005 at 12:49 am
Are these numbers global numbers? Where can I get geography specific numbers on podcasting? For eg, the number of podcasts/podcasters in the UK?