Via Derek I came across Peter Chen’s preliminary statistics from his podcasting and videoblogging survey. He makes it clear that the results are preliminary, and that follow-up data is being requested with more analysis to come. Having said that, the results are quite interesting! Here are some highlights I picked out:
- Looks like the majority of podcasters publish content weekly. (48.77 %)
- Average episode length is just over 29 minutes.
- The average number of minutes spent producing an episode is almost 260! That’s an incredibly high number that we hope to reduce with our solutions. I know how much time it takes – that’s one reason I stopped BlogosphereRadio to focus on building the tools!
- About 61% of respondents say they have no business model – they do it as a private endeavor. Sounds like my Average Joe Podcasting post was spot on!
- English is overwhelmingly the most commonly spoken language. (85.75 %)
- One stat that surprised me – around 83% of respondents were male. For some reason, I expected that to be a little lower. I think it’s because of the recent push in blogging to find female voices; I probably figured that podcasting would benefit.
Very intriguing results. I look forward to seeing what Peter comes up with next. I also wonder just how representative these numbers are – there’s no margin of error or anything posted (probably because they are preliminary results).
Read: Peter Chen