I am continually amazed by Steve Jobs and co – its like they get away with murder! They somehow get OS X owners to pay for minor updates, their religious zealots still love them after switching to the enemy (read: Intel), and they announce “fun” products like a leather case for the iPod…for NINETY NINE DOLLARS!
Looks like Apple wants to make sure to own a piece of every sector of the iPod accessory market. In addition to the $349 iPod Hi-Fi, the company also announced its own $99 leather iPod case. Sure, it’s a pretty basic sleeve, and only fits the iPod with video or nano, but if you want an official Apple case with an Apple logo and “iPod” stamped on the front, this is the place to go (though we hear there are some pretty convincing knockoffs available on Canal Street for about $15).
When you can release a product like this for a hundred bucks and have it sell, you really do have power. There are thousands of cheaper options for protecting your beloved iPod (or Apple could make scratchless devices to begin with) yet there will still be people who will pay Apple the money for this over-priced official leather case. It blows my mind.
I guess I am getting ahead of myself, we don’t know how well the leather case is going to sell, but the fact that any sell at all is amazing enough. Jobs must have drugs or chemicals or radio wave emitting devices hidden in his products and packaging to get people so hooked.