Comments on: Clever Marketing: Diamond Shreddies

By: sirpaul896

sirpaul896 — Sun, 08 Jun 2008 03:58:54 +0000

Can you believe that there are actualy people idiotic enough to think that the company is actualy trying to trick them into thinking they changed?? You see people on other forums trying to convince people that they are just squares at 45 degrees. Wow. congratz, you are soo smart, did you learn that in grade 3?? Wow people take it easy, its a joke!!!
“I think this is the dumbest ad campaign I have ever seen. Do they really think people are that stupid?”
It’s people like you that cereal companys that add tons of sugar and food colouring in cereals target. No wonder 1/2 of america is overweight, you would eat s*** if it had a good advertisment and food colouring in it

By: Cat - media

Cat - media — Mon, 26 May 2008 08:21:13 +0000

Another great campaign by a team led by Tim Piper, Janet Kestin and Nancy Vonk – of Dove Evolution and Onslaught! Great Job!

By: Wendy

Wendy — Thu, 17 Apr 2008 18:59:38 +0000

Pure Genius! They even have someone selling “the last of the square Shreddies” on Ebay! This campaign trascends advertising; it makes Shreddies part of today’s culture. Brillant!

By: Andrea

Andrea — Thu, 28 Feb 2008 19:28:07 +0000

I think this is the dumbest ad campaign I have ever seen. Do they really think people are that stupid? Or is it supposed to be funny? Because it doesn’t make me laugh, I look at those billboards and shake my head.

By: Laura

Laura — Mon, 25 Feb 2008 00:00:53 +0000

There seems to be alot of people out there wondering how to turn a square into a diamond- are you smarter than a fifth grader?

By: muz

muz — Fri, 22 Feb 2008 14:21:13 +0000

should toss in a few red shreddies just to see if we would eat the red ones last just as stupid as diamond shreddies. they must think the buying public aint to bright

By: Thomas Richard

Thomas Richard — Fri, 15 Jun 2007 21:30:01 +0000

Truly interesting campaign.

I was hoping that execution would be done right down to the store shelf – I went looking – alas none was found

That is what they want – so I bought a box of shreddies.

By: Jonathan

Jonathan — Tue, 12 Jun 2007 19:00:34 +0000

I think it’s hilarious too! If you go to http://www.diamondshreddies.ca and go to the announcements section, you’ll find a printable "diamond shreddies" label you can affix to your box of cereal.

Have some people over and put the box on your breakfast table and laugh at other people’s morning confusion when they can’t figure it out.

FYI: Kraft launched the commercials in Alberta a month or so ago but quickly pulled it as they wanted to release the campaign to the entire country all at once (to create a bigger buzz). Look for it come September.

By: Megan

Megan — Wed, 23 May 2007 19:11:01 +0000

Brilliant is right. I saw the TV commercial and laughed….hard…