Comments on: Edmonton’s Winter Lights Festival – Details Please!

By: Gary

Gary — Tue, 29 Nov 2011 05:05:00 +0000

Hi I am from Spokane WA area and my wife and family desire to attend the Winter Light Festival. However, the website lacks any substantial information. It doesn’t even have lodging information. I tried to sign up for the e-brochure but the link is not working. For the large amount of money, it appears, being pumped into this event I am not seeing solid marketing. Where is the overt benefit, dramatic difference, and the real reason to believe message? thank you. Gary my email is gla2462@comcast.net

By: Critiquing Edmonton’s Winter Light website at MasterMaq’s Blog

Critiquing Edmonton’s Winter Light website at MasterMaq’s Blog — Sat, 20 Dec 2008 04:11:11 +0000

[...] weeks ago, I wondered where the website was for Edmonton’s new winter festival. A few days after that post, the official website was [...]

By: Joel

Joel — Fri, 12 Dec 2008 20:30:21 +0000

No problem Mack.

By: Mack D. Male

Mack D. Male — Fri, 12 Dec 2008 17:40:58 +0000

I’m not keen on splash pages either, but happy there is a site now. Thanks for the link Joel.

By: Rob

Rob — Fri, 12 Dec 2008 17:13:55 +0000

Nothing like a pointless splash screen to waste people’s time….

It’s going to need more than just backlinks to help it in Google; not once does it say ‘edmonton’ in the body of the home page

By: Joel

Joel — Fri, 12 Dec 2008 16:54:23 +0000

This is the winter light website. It launched on December 10. And we need as many links as possible to help populate google, I’d appreciate any help.

http://www.winterlight.ca

By: Bruce Winter

Bruce Winter — Sat, 06 Dec 2008 20:27:30 +0000

“Zero to 60 in a matter of weeks”, Anthony is fraught with disaster in the making, despite good intentions,talented people,and hard work. Good Luck.

Any corporate support yet? Goods,services,people, cash, all would be good. Epcor, Telus, all the media companies come to mind as, sponsors and investors. Good for one, good for all, right?

What’s the value proposition? What will drive Edmontonians and local business to engage Winter Light? The good citizens are ‘in’ for $750K,like it,or not.

By: Rob

Rob — Sat, 06 Dec 2008 19:58:25 +0000

@Anthony

Don’t the existing 3 festivals already have funding to do what they do?

By: Anthony

Anthony — Sat, 06 Dec 2008 19:31:16 +0000

I’ve been involved in the development of Winter Light, and I’d like to share my perspective.
The city has long wanted to ‘festival-ize’ winter – our longest season, and certainly the season most people would agree could most use festival activity and fun.
I think the City anticipates the initiative will be a success in much the same way Edmonton’s summer festival season has made Edmonton a cultural hot spot – public festivals are lively, interesting, a source of civic pride, plus create international awareness, and economic spin-off. So the ‘festival model’ is solid.
In terms of timing, the money was allocated in early October, and a new organization is really going from 0 – 60 in very few weeks. A team has now been assembled, and are working hard to create high-quality events and winter production for Edmonton audiences.
And finally, it’s important to remember the budget covers a 10 week period, 3 existing festivals, and the special challenges of winter production. Other successful winter festivals in Canada, and around the world, have budgets in the millions.
I agree the current economy makes every investment worth close scrutiny. But as research and experience show us, the ratio of buy-in to pay-off with regard to the arts is always a win, especially in terms of quality of life and economic benefits. I think the City made the right decision in supporting their original evaluations, and is giving Winter Light a chance.
And I believe that given a bit of encouragement, Edmonton is ready to get behind the idea that we are a great winter city!

By: Rob

Rob — Sat, 06 Dec 2008 18:46:15 +0000

Perhaps they’re planning for 2010 because they know they don’t have time to get 2009 ready?

Ok, just RTFA, and it seems the $750k is for 2009 and they won’t commit money for 2010 until they see that 2009 works (which makes sense).

Hmm…. $750k is a lot of money…

Star Gazing at Elk Island would be cool. Or just come to my farm – give me $750k and you can come look at stars. It’s only a couple of miles from Elk Island, so just as little light