Tonight was the kick-off meeting for dEdmonton, a new festival to celebrate all things Halloween! dEdmonton grew out of Christian Nelson’s presentation on reclaiming the word “deadmonton” as well as a general desire to celebrate Halloween and everything that goes along with it. The goal is to become Canada’s Halloween Festival, and for Edmonton to be known as the Halloween Capital of North America!
That won’t happen right away, of course. This year the focus is on establishing the brand and setting the stage for bigger and better things in the years to come. Tonight we introduced the name and nearly-finalized logo:
About thirty people attended the meeting to learn more about the idea and to offer their support. Another thirty or so couldn’t make it tonight but are also enthusiastic about the festival. I was fortunate to get involved back in November, and have been helping with the web side of things. The website will be especially important this year as our primary platform for tying the various Halloween events together. We’ve got some cool stuff in the works for it.
Our Co-Coordinators, Darryl Plunkie and Christian Nelson, have done a fantastic job of getting the right people together to get dEdmonton off the ground (the group is affectionately known as the Council of E-ville – Derek Clayton and Kenn Bur are also leading the charge, and Kevin Nienhuis and myself have been helping where we can). They’re really inclusive, and are eager to talk to anyone interested in the idea. It’s worth noting also that everyone involved so far has been volunteering their time! It’s quite impressive to see how far we’ve come in such a short period of time.
The main event will be 13 Days of Mayhem, running from October 19th until October 31st, 2009. The idea is to connect with the many Halloween-related events that already take place in Edmonton and area, to pool resources and do some cross-promotion. Let’s make people aware of all the cool things that already happen, and set the stage for an even bigger and better dEdmonton in the future!
What happened to the ‘a’?
You might be wondering why it’s called ‘dEdmonton’ and not ‘deadmonton’. A lot of thought went into that decision:
- If we’re reclaiming the word, let’s get rid of the negative connotation that “dead” carries
- dEdmonton is a new word, something that’s unique (and not already used elsewhere on the web)
- dEdmonton is just Edmonton with a ‘d’ in front of it – we want this to be a showcase for the city
At first I wasn’t sure how I felt about ‘dEdmonton’ but now I really like it. I think it was the right decision, for sure.
How can you help?
This event is still in the early stages of planning, so if you have any ideas, feedback, or even just random thoughts, send them to email@example.com.
Beyond that, we need you to help us spread the word. We’ve just got a placeholder (and very cool teaser poster) up at http://www.dedmonton.com but we’re already working on a proper site, so check back soon. You can also join the Facebook group, and follow us on Twitter. Tell your friends!