Monthly Archives: April 2009

Edmonton Transit (ETS) – The Every Day Way

By Mack D. Male ·

As you may have noticed, Edmonton Transit (ETS) has launched a new marketing campaign in conjunction with the grand opening of the McKernan/Belgravia and South Campus LRT Stations. I’m not sure which agency created the concept (or if it was done in-house), but I love it!

The Every Day WayThe campaign uses simple, bold wording and color schemes to convey a simple message: ETS is the every day way.

This is the right message for ETS. They need to get across the idea that you can use public transit as part of your daily routine. That transit can fit into your life in a positive way!

So far I’ve seen three:

  • The every day way to go green with a new routine
  • The every day way to save $5500 a year
  • The every day way to South Campus

Here are some others that could work:

  • The every day way to save money on parking and gas
  • The every day way to achieve a less-stressful commute
  • The every day way to reach your destination safely
  • The every day way to the Edmonton Eskimos

A second stage of the campaign could have real people in the ads, to try to eliminate any negative perceptions attached to riding the bus. I’m thinking “The every day way for Don Iveson” with a photo of him, that kind of thing. They don’t all have to be local celebrities, but a few wouldn’t hurt!

So far I’ve seen the ads in fluorescent green and pink on bus shelters, benches, and billboards. I’d really love to see the campaign expanded to other mediums also. How about radio spots? Internet ads? It’s a simple message that can be shared very easily.

What do you think – does the new campaign hit the mark?

You’re asking the wrong question

By Mack D. Male ·

Last week’s issue of SEE Magazine was a “theme” issue, focusing on the future of the media industry (“print in peril”). In addition to this interesting article, there was a panel comprised of four local newspeople with lots of experience: Linda Hughes (U of A, formerly Edmonton Journal), Ron Wilson (CBC), Jeremy Lye (iNews880), and Roy Wood (MacEwan, formerly Edmonton Journal). They discussed a range of things, including the fact that the industry didn’t develop these problems overnight. The general consensus is that journalism is important, but what it looks like in the future is up in the air.

Of course, you can’t have an article on the future of media without asking who’s going to write about City Council, and the panel didn’t disappoint! Linda Hughes asks:

But with breaking news and local-level news, who is going to go sit in a courtroom all day for a three-paragraph story that is important to know about but isn’t sexy and is just part of the pubic discourse? Who is going to do that? Bloggers often provide a lot of insight, but most bloggers are not going to go to sit in city council committee meetings for five hours to keep track of what city council is doing.

Ask a sports writer about the future of news and he’ll probably use this defense, even though he never sets foot inside City Hall! It’s the easy way out, and it’s an incredibly common response lately from journalists in the hot seat. To make things worse, SEE asked the question again later in the piece:

If newspapers and mass media outlets do dwindle, then, who will be the watchdogs in society to ensure politicians don’t run wild? Who will pay for the investigative reporters who can zero in on one thing for months and all of a sudden have the biggest story of the year?

Sigh. There will still be passionate individuals who follow specific topics and do investigative reporting. Probably more now than ever thanks to easy publishing systems (blogs, wikis, Twitter, etc). And they’ll produce much more interesting content than someone who does it just because they get paid to.

Let’s ignore that argument for a minute, however. Asking how to pay a journalist to sit through meetings to get three paragraphs is still the wrong question!

The real question is, why have we ever had to pay someone to sit through five hours of City Council committee meetings? Let’s get rid of that absurd need altogether and this discussion becomes irrelevant.

This is why I’m so excited about ChangeCamp and the possibilities it represents. If we can change the way our government communicates with us, the need for a newspaper filter could go away altogether.

Let’s focus less on how we’re going to pay a journalist to sit with Council all day and more on how we can get Council to communicate with us in a meaningful way. If we can do that, the journalist will have much better things to cover!

Notes for 4/19/2009

By Mack D. Male ·

Here are my weekly notes:

Cleaning up Edmonton

By Mack D. Male ·

Now that the snow is gone, the amount of garbage that accumulated on streets and sidewalks throughout the winter is becoming quite noticeable. The City of Edmonton has two primary initiatives to help clean up all of the trash – Capital City Clean Up, a year-round program that encourages civic engagement, and the River Valley Clean Up, a one-day event to give the river valley a spring cleaning.

Today I helped to clean up a small area in the Oliver community (I live on the west side of Oliver). Organized by @CaryWilliams, a block captain in the Capital City Clean Up program, about eleven of us participated: @jdarrah, @bingofuel, @thespindoctor, @stuporstar, @out_inc, @mastermaq, @jodiegiese, @sirthinks, @zoomjer, and Alanna (who I don’t think is on Twitter).

#yegcleanup#yegcleanup

We tackled the area bounded by 104th and 102nd avenues, and 112th and 114th streets. Here are a few observations from the clean up:

  • Not a surprise I guess, but there was a ton of cigarette-related garbage: butts, papers, and even empty packages. We couldn’t pick up all the cigarette butts or we’d have been there for weeks, but we did our best.
  • There was definitely a lot of Tim Horton’s garbage: cups and wrappers, but mostly lids, and tabs from the lids.
  • There have been a number of new condo and apartment buildings erected in the area in the last year or two, which means there was some construction-related trash. I was amazed how much yellow styrofoam there was!
  • We found three dead birds in total, two magpies and a pigeon.
  • And some good news: only one condom and no needles.

Everyone did a great job and nearly filled an entire bag of garbage, but the superstar today was definitely Jason:

#yegcleanup

He did an incredibly thorough job and filled three bags! He also seemed to find the most interesting trash, as you can see in the photo.

Many of us plan for a spring cleaning in our homes and businesses, but let’s not forget that our communities need to be cleaned up also! It doesn’t take very much time or effort, but it makes a big difference. You can learn more about the Adopt-A-Block program here.

Edmonton Notes for 4/18/2009

By Mack D. Male ·

Here are my weekly Edmonton notes:

Twitter Race: Ashton Kutcher vs. CNN Breaking News

By Mack D. Male ·

As you may have read recently, Ashton Kutcher and CNN are having a light-hearted contest to see who can become the first to amass 1 million followers on Twitter. At the moment, @cnnbrk has 980,761 followers while @aplusk has 980,001. It’s a tight race! If he wins, Ashton has said he will donate 10,000 mosquito bed nets to charity in honor of World Malaria Day, an offer than CNN quickly matched. Electronic Arts, Oprah, and others are getting in on the action now too.

It’s great that some charities will benefit from all of this, because it’s a silly race. Having said that, it’s also a good opportunity for me to write down some thoughts I’ve had over the last few months as more and more celebrities have joined Twitter:

  • If I were TMZ or PerezHilton, I’d be scared to death of Twitter. When celebrities themselves are breaking the stories that the gossip blogs would normally cover, it doesn’t paint a rosy picture for the future of sites that depend on getting the news first. And it’s not like they’re very good at analysis.
  • Related to that, what a great opportunity for celebrities to take back some control over what is said about them! If a negative or untrue rumor hits the net, a celebrity can post a tweet about it immediately to clear things up. Not to say that celebrities are honest 100% of the time, but you get the idea. Posting to an official website just isn’t the same as directly tweeting half a million engaged followers, who will in turn spread the word.
  • I think this’ll humanize some celebrities. I’m sure they all use Facebook, but we can’t be their friends or see their activity there. With Twitter, anyone can see whatever a celebrity posts. They don’t get anything special – they have the same account as everyone else.

As for the race, I hope Ashton wins. He’s becoming a sort of celebrity ambassador for the web and all of the cool things people are doing with it. For instance:

[Larry] King has invited Kutcher to appear on his show, "Larry King Live." Kutcher, saying "this is a saga for the Internet," asked King to come on his Internet show to settle things.

Among other things, he’s the Creative Director for VoIP startup Ooma, and he continues to experiment with online video through his company Katalyst Media. Who knows if any of his projects will be successful, but the fact that he’s out there experimenting and paying attention to what’s coming next is encouraging.

Apparently @Oprah’s first tweet will be tomorrow when Ashton is on her show. I’m interested to see what she does with the service.

What do you think? Do you care about celebrities on Twitter? By the way, CelebrityTweet is a site that tracks celebs on Twitter.

UPDATE (~12:15 AM MST): Ashton did it, he beat CNN to 1 million followers!

Twitter lovers: watch out for baseball bats!

By Mack D. Male ·

I was in the mainstream media here in Edmonton twice today for Twitter-related stories. Basically, the local media’s love affair with Twitter continues! First up, Metro Edmonton (@metroedmonton). They asked me about politicians on Twitter, and specifically about Councillor Don Iveson, who I encouraged to join the service. Here’s my quote:

“It shows that governments are in the know, connected and paying attention to what people are passionate about,” said Edmonton tech guru Mack Male (@mastermaq). “Right now, young people seem to be big on Twitter.”

I was responding to the possibility that Councillor Iveson and others may use Twitter as a way to connect with a younger demographic. I think that’s totally possible, and I expect we’ll hear more about that at ChangeCamp. I think it’s great that Don has joined, and that it’s actually him tweeting.

Secondly today, I was a guest on CBC’s Wildrose Country phone-in program (@WRoseCBC). They were interested in my recent live tweeting of an Edmonton Symphony Orchestra event. One of the people who called in was ‘Bob’. He thought my tweeting was entirely disrespectful and said:

“mastermaq should be hit in the head with a baseball bat!”

I’m not sure why he felt the need to be so violent, but his reaction isn’t entirely surprising. Many people are afraid of social media because they don’t understand it, and they react accordingly. On air, I advised Bob and others like him not to focus on the individual, potentially meaningless tweets in isolation, but to recognize that once aggregated together, there’s incredible value in the noise that Twitter facilitates. It’s going to happen (helping you make sense of the clutter), whether Bob likes it or not. In the meantime, tweet away!

I also feel that the “disrespectful” feeling about tweeting is largely a generational thing that will change over time. I could be wrong about that, but I don’t think so. If everyone is used to others texting in a variety of situations, it’s no longer odd or abnormal. Perceptions will then fall in line.

I’m guessing that CBC will post the segment online, but I’m not sure – check the website for details. I’ll update this post with a link if they do.

Thanks to everyone who listened and sent me encouraging comments this afternoon during the CBC segment. I have to admit that having Bob on the show made the discussion a bit more interesting, and if that’s what it takes to get Twitter more accepted and into the mainstream, I say bring it on.

Just watch out for crazy people with baseball bats!

State of the Calgary Twittersphere – March 2009

By Mack D. Male ·

Welcome to the first State of the Calgary Twittersphere, my look at the intersection of Twitter and Calgary. After receiving many requests for this from Calgarians after my State of the Edmonton Twittersphere posts, combined with my own curiosity, I figured it was time to do some stats for Calgary. I only captured half of the data for March 1st, but otherwise I think these numbers are fairly solid.

Using Twitter Search, I collected anything posted by Calgarians, or about Calgary. If a user has his or her location set to Calgary, Airdrie, Okotoks, Cochrane, Strathmore, or matching lat/long coordinates, they are considered a Calgarian. If a tweet is “about Calgary” it contains either the word Calgary, the #yyc hashtag, or both.

For March 2009:

# of local users: 3717

To clarify, that means there were 3717 users who posted at least one tweet in March 2009 with their location set to something that makes them a Calgarian as described above. This number should be treated as a minimum – there are probably many more Calgary users without their location set or that were not captured for some other reason.

# of tweets by local users: 147549
# of tweets by local users containing #yyc: 2936
# of tweets by local users that were replies: 51721
# of tweets by local users containing links: 28902
# of tweets by local users that were retweets: 4463
# of tweets by local users that were twooshes: 5821

This graph shows these numbers visually:

Though perhaps a little inaccurate, here are the best numbers I could get from Twitter for the number of local users created per day during March:

Here are the top clients used by local users for posting updates (remember that web includes all unidentified API calls too):

Some other interesting stats for the month:

  • The ten most active local users (most tweets first): codsta, wikkiwild1, strategicsense, yuki_hime, izzynobre, darylcognito, pigazine, MitchyD, dblacombe, devlind
  • About 54% of all local tweets were posted between 9 AM and 5 PM.
  • Local users posted roughly 3.3 tweets per minute in March.
  • The day with the most local tweets posted was March 31st at 6518. On average, 4760 local tweets were posted each day.
  • Of the 51721 replies posted by local users this month, 14650 or 28% were to other local users.
  • A total of 693 local users posted 50 times or more this month. In comparison, 542 local users posted just once this month.

And finally, the top ten users in Calgary (as of April 11th) by # of followers: douglasi, MarkIsMusing, tessaru, VeerUpdate, nolanmatthias, strategicsense, codsta, dayhomemama, scrawforditm, CalgaryRealtor.

I may put together another post to compare Edmonton and Calgary, but in general I’d say that although Calgary seems to have more users, they don’t seem as connected to one another as Edmontonians are (as evidenced by the # of tagged tweets and replies to other local users). I’m a little surprised that #yeg is so much more active than #yyc, actually.

Thanks to @andrewmcintyre for helping me with these stats (he ranked #13 on the most active users for the month btw). If you have any comments or feedback let me know so that I can improve these statistics in future months.

Notes for 4/12/2009

By Mack D. Male ·

Happy Easter! Here are my weekly notes:

  • I haven’t been online much this weekend, mainly because I’ve been working on ShareEdmonton. I’m making really good progress on it – more to share later in the week!
  • The Journal wrote about how Twitter was used in a recent baby kidnapping, and they interviewed me for it.
  • Wednesday was the 10th anniversary of The Matrix. I still love that movie.
  • There’s a new, more Twitter-like interface for FriendFeed now in beta testing. I haven’t been using FriendFeed very much lately, but my initial impression of the new design is positive.
  • From Wirelessnorth.ca: Real Marketshare of Canadian Carriers. They note that Bell has kept its share largely by purchasing Aliant, Telus is growing aggressively, and Rogers didn’t see as large a bump from the iPhone as you’d expect.
  • The Alberta budget for 2009 was released on Wednesday – Dave has the details.
  • As mentioned in the comments on my Edmonton notes, the Oilers were mathematically eliminated from the playoffs this week. Not sure who to cheer for now!
  • Here’s a really great idea from Boris Mann: Web apps should let me “bring my own storage”. That would indeed be pretty cool.

Edmonton Notes for 4/11/2009

By Mack D. Male ·

Here are my weekly Edmonton notes:

Best of all, we had our first big rainstorm last night – spring has arrived in Edmonton!