Comments on: Social Media and the City Centre Airport Debate

By: IABC Edmonton’s Social Media Workshop Recap

IABC Edmonton’s Social Media Workshop Recap — Fri, 26 Mar 2010 23:19:27 +0000

[...] up was Mack Male and the City Centre Airport debate social media case study, something I was following during the summer and somewhat familiar with, but it was interesting to [...]

By: Recap: IABC Edmonton’s Connecting the Dots Workshop at MasterMaq's Blog

Recap: IABC Edmonton’s Connecting the Dots Workshop at MasterMaq's Blog — Fri, 26 Mar 2010 20:32:15 +0000

[...] his slides here. Next up was myself, talking about social media’s impact on public policy. I used the City Centre Airport debate as a case study. After me, Mary Pat Barry presented Edmonton Stories as a case study, outlining how [...]

By: Jason

Jason — Tue, 14 Jul 2009 03:28:14 +0000

I’ve really enjoyed reading your blog Mack.

I think that billboards, lawn signs and other traditional mediums will continue to have less of an impact than inbound mediums like Twitter and blog posts. I have to use this example when speaking to my clients! Thank you!!!

Jason

By: Jeff

Jeff — Mon, 13 Jul 2009 21:43:49 +0000

Thanks for the rundown post-debate, Mack.

I was just commenting on Mark Roseman’s blog (http://blog.markroseman.com/2009/07/social-media-impact-on-local-events.html) because he’s asking a lot of questions you answer and allude to. The big one is going to be whether or not another issue comes along that the social media crowd will take up.

I think the airport debate also speaks to a lot of people currently on social media (a “younger” crowd looking to build up, not out) and that may have helped.

As to whether or not this will be a flash-in-the-pan event, it’s much like any organization or group of people, it’s going to be up to people to rally around an issue and use social media to get the word (and relevant, intelligent information) out.

By: Mack D. Male

Mack D. Male — Mon, 13 Jul 2009 16:24:10 +0000

Thanks Adam. Don’t forget to include yourself in the group moving this forward. I think audio and video will play a larger role in future issues, and you’re positioned well with your podcast!

By: bingofuel

bingofuel — Mon, 13 Jul 2009 16:16:24 +0000

Oops… Didn’t mean to put “the” before ubiquity. :$

By: bingofuel

bingofuel — Mon, 13 Jul 2009 16:14:18 +0000

Great post, Mack.

I think the build-up of social media will happen in sprints and spikes. So you’ll see a slow creep in popularity and relevance of things like twitter, Facebook groups, and blogging, and then along will come some issue that will galvanize and intensify use of these media and create a new, higher plateau of use and engagement until the ubiquity is achieved.

And I agree with your assessment that this will not happen quickly. It will be a slow evolution, and people like you, Dave and Michael will have to keep moving the ball forward. But you’re all already doing this to great effect!