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Olympic Torch Relay in Spruce Grove with GM’s Art & Serge
The Olympic Torch rolled through Stony Plain and Spruce Grove this morning, and I got to tag along with GM’s Art and Serge! General Motors is one of the major sponsors of the torch relay, so they have a team that travels with the convoy to ensure all the vehicles are kept in top shape. Like all sponsors, GM is using its role in the relay as the foundation for some marketing, so Art & Serge have been documenting their adventures on their blog and on Twitter and occasionally have invited bloggers to join them.
I met Art and his technician Dan at around 7:10 AM in Spruce Grove (I learned that Art & Serge switch off every 15 days, so that’s why he wasn’t there). They had come from a service call earlier in the morning, where they had to fix a gas leak of some kind. I jumped in their Chevy Silverado (loaded with everything a vehicle tech could want, including enough juice to boost a Mack truck) and we set out to join the torch convoy. Art had a minute-by-minute schedule of the route, and explained that everything is very accurately mapped out in advance. Unfortunately we couldn’t get as close as we had hoped, so we followed from a distance until the convoy turned.
It was pretty cool to see all the people lining the streets with their glowsticks in hand and Canadian gear on. There were a ridiculous number of flashing lights too, thanks to all of the police and fire vehicles helping to clear a path for the convoy, so I’m sure Art and Dan see flashing lights in their sleep!
We eventually stopped and got out to take some pictures as the torch went by on its last leg in Spruce Grove. I didn’t get a chance to see the torch on the street the other day in Edmonton, so it was neat to have that experience.
Throughout the morning I asked Art dozens of questions and learned a lot about his team’s role in the relay. Here are some of the things I found quite interesting:
- I had no idea the relay was so large. Art mentioned about 100 vehicles and over 200 people are involved! Amazingly, they can service all of those vehicles in about five hours.
- Roughly 30% of the GM fleet are hybrid vehicles. They often get comments about how quiet the vehicles are when they stop.
- One challenge has been finding parts at local dealerships to fix the vehicles when something goes wrong, because most of them are 2010 models!
- Every night Art’s team is responsible for washing all of the vehicles. How else do you think they’d stay clean and shiny for all the photographers?
- There are two terms for the torch relay: convoy mode, when they are travelling to another location, and torchbearer mode, when the torchbearers are doing their thing.
- Some of the vehicles involved include the Pilot (lead vehicle), Media One (where all the media/cameras are), a van to carry the torchbearers, and two Olympias (they are the Zamboni-like vehicles that give stuff away).
- Both Art & Dan said they prefer the early morning or evening routes, because everything (especially the flame) looks so much better when it’s dark out.
I had fun this morning learning about the torch relay and getting to see it from a different perspective. Like Chris Wheeler who I met earlier this week, Art and his team have a pretty tiring schedule. Despite that, both Art and Dan said that seeing the torch and all of the excited, smiling people along the way never gets old. They were upbeat and proud to be playing a role in the torch relay, mentioning that going back to their normal jobs would be difficult!
Thanks again to GM Canada for the opportunity!
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Tags: art & serge, general motors, marketing, olympic torch, olympics, spruce grove, torch relay, vancouver 2010
Categories: Uncategorized | 1 Comment »
January 15th, 2010 at 5:01 pm
[...] This morning Mack, a blogger from Edmonton, hopped in the truck with on the first run of the relay. Mack wrote a great blog that you should definitely check out! A fresh perspective on the Torch Relay. [...]