State of the Calgary Twittersphere 2012 – Overview

Welcome to the State of the Calgary Twittersphere for 2012, my look at the intersection of Twitter and Calgary in 2012. While I have kept up with the stats for Edmonton, I haven’t posted anything about Calgary since my last monthly post way back in September of 2010. That post looked at the statistics for July 2010, when just 10,500 local users posted a tweet. Twitter has grown significantly since then, and so has the community in Calgary.

I’ve done my best to ensure all of the data in this report is accurate, but I make no guarantees – use it at your own risk. The data comes from the Twitter API, and was collected over the course of 2012. If a user has his or her location set to Calgary, Airdrie, Okotoks, Cochrane, Strathmore, or matching lat/long coordinates, they are considered a Calgarian, and thus a “local” user.

Please treat the numbers in this report as a minimum. There are instances where I wasn’t able to capture all of the data, and there are certainly users here in Calgary who do not match the above definition of a “local user”. More important than the raw numbers themselves are the trends, and that’s why in many cases I have presented rounded rather than exact figures. You can click on any graph to see a larger version.

Here are the highlights for 2012:

  • More than 105,000 local users posted at least one tweet.
  • More than 19 million tweets were posted by local users, which works out to 36.6 tweets per minute.
  • Here’s a breakdown of those tweets:
    • Nearly 700,000 tweets were tagged #yyc (3.6%)
    • Just over 900,000 tweets were retweets (4.7%)
    • Almost 7 million tweets were replies (35.5%)
    • Almost 2 million tweets were replies to other local users (9.9%)
    • More than 5 million tweets contained links (26.2%)
    • More than 5.1 million tweets contained hashtags (26.6%)
    • More than 400,000 tweets were twooshes (a twoosh is exactly 140 characters) (2.3%)

When the year started, Calgarians were posting about 1.5 million tweets per month. That number remained relatively constant throughout the year, though there was a big jump in October to more than 1.8 million (and November appears lower than it should in this report due to issues with the data collection).

Roughly 47.8% of all local tweets in 2012 were posted between the hours of 9 AM and 6 PM. The fewest tweets were posted at about 4 AM, and there’s a visible spike in volume at around 9 PM.

Looking at days of the week, it turns out that Tuesday and Wednesday saw the most tweets posted, with Monday having the fewest (though there isn’t much of a difference compared to the rest of the week).

Though I have been recording stats for Calgary since 2009, I haven’t looked at the data in quite some time, so this was an interesting exercise. Comparing the data to last year’s report for Edmonton (and this year’s, which will be posted soon) gives you a sense of how much Twitter usage in Calgary has grown.

Coming Up

I have decided to break this report into sections to make it easier to produce and consume. This entry provided an overview, and upcoming entries will focus on different aspects of Twitter usage in Calgary:

  1. Overview
  2. Users & Clients
  3. Hashtags & Links

Thanks for reading!