Media Monday Edmonton: Facebook Statistics

It has been a year and eight months since I last looked at the local media’s Facebook statistics, so I figured it was time for an update! According to Facebook Ads, there are 580,000 people registered on Facebook who live in Edmonton, just 20,000 of whom are under the age of 18 (about 62% are between the ages of 18 and 34).

Here’s a comparison of local media organizations on Facebook (as of June 17, 2013):

ORGANIZATION MEDIUM LIKES (% change) TALKING ABOUT IT (% change)
102.3 Now! Radio Radio 72,061 (29.9%) 11,065 (247.3%)
Global Edmonton (↑) TV 68,215 (62.6%) 8,109 (231.4%)
91.7 The Bounce (↓) Radio 59,406 (20.5%) 14,936 (722.5%)
Hot 107 FM (↑) Radio 33,184 (100.3%) 10,402 (551.3%)
100.3 The Bear (↓) Radio 30,103 (40.6%) 3,410 (90.9%)
CTV Edmonton (↑) TV 29,864 (131.9%) 16,905 (1465.3%)
104.9 Virgin Radio (↑3) Radio 24,029 (216.7%) 35,571 (4094.7%)
Sonic 102.9 (↓2) Radio 21,485 (50.8%) 2,859 (78.1%)
CISN Country 103.9 (↓) Radio 21,440 (118.8%) 3,930 (232.8%)
Edmonton Journal (↑) Print 12,576 (120.8%) 1,698 (531.2%)
BT Edmonton (↑2) TV 12,298 (138.6%) 782 (-36.0%)
Edmonton Sun (↑4) Print 11,174 (256.5%) 1,716 (178.6%)
CKUA Radio (↓4) Radio 11,047 (22.1%) 102 (-48.5%)
K97 (↓2) Radio 7,805 (42.9%) 1,479 (342.8%)
Lite95.7 (↑3) Radio 5,968 (245.6%) 1,250 (594.4%)
up! 99.3 (↓) Radio 4,306 (33.7%) 1,232 (155.6%)
630 CHED Radio 4,023 (98.6%) 2,493 (4603.8%)
92.5 Fresh FM (↓4) Radio 3,214 (-7.9%) 4,420 (2425.7%)
CBC Edmonton (↑) Radio/TV 2,944 (205.7%) 147 (390.0%)
96.3 Capital FM (↑2) Radio 2,423 (187.8%) 250 (363.0%)
The Team 1260 Radio 2,315 (145.0%) 317 (4428.6%)
Vue Weekly (↓3) Print 1,854 (89.2%) 41 (192.9%)
Avenue Edmonton (↑2) Print 1,591 (737.4%) 51 (750.0%)
Metro Edmonton (↓) Print 1,334 (66.1%) 65 (364.3%)
CJSR (new) Radio 865 37
iNews880 (↓) Radio/Online 654 (84.7%) 65 (983.3%)

Some thoughts on the data:

  • Radio continues to dominate with Now! once again out front.
  • Though Avenue Edmonton saw the largest percentage increase, Global Edmonton actually added the most new likes at 26,252. CTV Edmonton, Hot 107 FM, Now!, and Virgin Radio all added more than 16,000 likes.
  • Last time I said that I expected the Edmonton Sun to do better, and they did! They had the second highest percentage increase in likes and rose four spots.
  • The only organization to lose likes was Fresh FM. The reason, as I’ve written about before, is that they inexplicably started over from scratch when they rebranded.
  • I’m not really sure why the “talking about it” metric has changed so much. There’s some information on it here, but my guess is that Facebook has changed the way it is calculated. Or maybe some organizations really did figure out how to make that number go up.

You can see past Media Monday Edmonton entries here.