A look at Instagram usage in Edmonton

In this post I’m going to share some data on how Edmontonians are using Instagram1. This data was collected using the Instagram API over the 30 days between June 9 and July 8. My aim in this post is not to try to quantify every Instagram photo posted in Edmonton, but rather to give you a flavor of what Instagram usage looks like in our city.

instagram photos by day

During the month in question, I tracked 90,679 total photos posted by 15,395 different users. The average number of photos posted per user was 6, while the median number was 3. Just 4 users posted more than 200 photos over the month, while 25 users posted 100 photos or more.

Filters

One of the things I was most interested in was filter usage. Which filters are the most popular? It turns out that 59% of all photos posted did not use a filter at all! Here’s the breakdown:

instagram photos by filter

The top five filters were: Amaro, Valencia, Mayfair, X-Pro II, and Lo-Fi.

Likes & Comments

I tracked the number of likes & comments posted on each photo for a short period of time only, so some may have accumulated more over the course of the month than I captured. A total of 15,825 photos or 17.5% received no likes, while just over 64,000 or 70.7% received no comments.

instagram photos by likes

The average number of likes a photo received was 13, and the average number of comments received was less than 1. One photo received more than 4,000 likes and one received more than 260 comments.

Tags

Here’s a tag cloud of all the tags used on the photos posted during the month:

instagram photo tags

Here are the top 25 tags used:

  1. yeg
  2. love
  3. edmonton
  4. summer
  5. cute
  6. instagood
  7. follow
  8. photooftheday
  9. followme
  10. beautiful
  11. selfie
  12. tagsforlikes
  13. tbt
  14. like4like
  15. girl
  16. happy
  17. smile
  18. picoftheday
  19. canada
  20. instadaily
  21. tflers
  22. food
  23. likeforlike
  24. amazing
  25. bestoftheday

Roughly 40,252 or 44% of the photos posted did not have any tags.

Neighbourhoods

One of the interesting things about Instagram photos is that they are geotagged. That means I was able to see where in the city they were posted. A total of 349 neighbourhoods had at least one photo posted. Here are the top 25 neighbourhoods by number of photos posted:

  1. Downtown
  2. Oliver
  3. Strathcona
  4. University of Alberta
  5. Garneau
  6. Queen Alexandra
  7. Summerside
  8. Westmount
  9. Cumberland
  10. Queen Mary Park
  11. Boyle Street
  12. Ritchie
  13. Summerlea
  14. McCauley
  15. Central McDougall
  16. Edmonton Northlands
  17. Brintnell
  18. Rutherford
  19. River Valley Victoria
  20. Inglewood
  21. Alberta Avenue
  22. South Edmonton Common
  23. Silver Berry
  24. MacEwan
  25. Ormsby Place

Here’s a rough look at some of the data on a map:

neighbourhoods

The top 5 neighbourhoods accounted for 19.1% of all the photos posted.

Final Thoughts

I hope you found this look at Instagram usage in Edmonton useful! Remember, this is not meant to quantify usage, but rather is intended to give you a sense of the way Instagram is used throughout our city. Obviously it would be interesting to analyze what exactly is being posted on Instagram, but that kind of analysis is much more complicated.

Happy Instagramming!


  1. It would be more accurate to say this is a look at photos posted in Edmonton. To gather the data, I asked the Instagram API for photos posted within the limits of the City of Edmonton. While most of those were likely posted by residents, some would have been from tourists or other visitors. 

  • http://www.soyeg.club Jody Mitoma

    WOW. You’ve got some AWESOME programs that make wicked graphs and maps. This was really cool to look into. Thanks for sharing this. Just found your website today – although I follow you on Twitter! (I’m the creator of SHOUTOUTedmonton). Wicked! Thanks for sharing.

    Also, I will be sharing your latest post about Edmonton’s new downtown skylines, coming our way. You rock man!

    • http://blog.mastermaq.ca Mack D. Male

      Thanks for reading!

  • Brittney Le Blanc

    For your consideration, not that you don’t have a thousand other things to look at… but how did tagged photos perform (for average likes) versus untagged photos? Inquiring minds and all that. Would this be easily gauged for your next look at instagram use in Edmonton?