Recap: Edmonton Journal Connect

Last night I attended an event called Edmonton Journal Connect, held at the Winspear Centre downtown. It was an opportunity to meet John Connolly and Lucinda Chodan, the Journal’s new publisher and editor-in-chief, respectively. It was also about the future of the newspaper:

Paula Simons was our host for the evening. She kept things rolling along and introduced John and Lucinda to the large crowd. She also used the opportunity to plug her Facebook page! It’s about the future, right? Actually she made a bet she could get to 500 likes by the end of the week. She’s close, at 446 right now.

John spoke first, and introduced the Edmonton Journal’s new executive team:

  • Joseph Wuest, VP Advertising and Marketing
  • Joseph Celino, VP Reader Sales and VP Production
  • Gail Matheson, VP Finance, Planning and Human Resources
  • Sandra Marocco, Director of Strategic Partnerships

He used the bulk of his speech to focus on the transformation that is being led by that team. Citing Taste Alberta, partnerships with the YMCA and the Edmonton Eskimos, John proclaimed that the Journal is “looking to partner and collaborate with you”.

Edmonton Journal Connect

He also touched on the success the Journal has enjoyed recently:

“There are pundits who predict the end of news media as we know it, but we at The Journal are excited as we embrace the possibilities that technology has opened to us. The fact is, we’ve never reached as many people as we do now every week. We’ve never been able to connect and engage and interact with our readers to anything close to what we do now. We have unprecedented opportunities to provide depth and breadth of coverage, expanded community news, community input, conversation and interaction and hugely improved relevance to many communities of interests.”

Every week more than 513,000 people read the Journal, whether it is online or in print. The website records more than 465,000 unique visitors each month. You can read more about the stats here.

Next up was Lucinda Chodan. She started off by talking about the shift in the way the Journal interacts with its readers. I love that Lucinda put it so bluntly:

“The old way of practising journalism was pretty ‘top down.’ We decided. You consumed. Now, readers influence much of what we do, from the stories we pursue to the prominence those stories receive in print and online.”

She cited the use of Chartbeat, a real-time web analytics tool, as one of the ways the Journal is able to monitor and react to reader interest. She also mentioned the goosecam, back by popular demand for the fourth year in a row. Last year there were 220,000 page views on the goosecam page. And of course she gave props to the live-blogging that has been done recently for the arena and Twitchell stories.

Edmonton Journal Connect

Lucinda also made a couple of exciting announcements. First, she said the Journal is introducing a “community newsroom”:

“In this community newsroom, we’ll be inviting local bloggers and interested readers to work with us to assign and cover the news – and to use the Journal online as a place to meet and interact with like-minded individuals.”

Details were sparse, but it sounds like there will be two key ways to get involved. One is the creation of a “community advisory committee”. Starting next week the call for volunteers for that initiative will go out. The second way to get involved was the other big announcement:

“I am happy to announce that we will be offering two community newsroom internships to students at local post-secondary institutions.”

That’s a great way to connect with future journalists and to “pass the journalistic torch” as Lucinda put it.

She closed very confidently:

“As John said, there are pundits out there predicting the death of newspapers. As the editor of a major daily newspaper, I can tell you that pundits are occasionally wrong. And I can assure you that in this case, they have completely missed the boat.”

Before Paula officially ended the program, she mentioned a couple of other exciting things they’re working on, including an improved platform for the Journal’s bloggers, and the aggregation of other bloggers in the community on the Journal’s website. Further details on that should be coming soon.

In addition to the speeches, the evening was a great opportunity to connect with the Journal’s journalists and columnists, as well as others in the larger community. There seemed to be a good range of representation, including local politicians, business leaders, and others. Throughout the evening there were screens up showing a live stream of the conversation on Twitter, using the hashtag #meetEJ. And two lucky winners walked away with brand new iPad 2s!

Edmonton Journal ConnectEdmonton Journal Connect

Edmonton Journal ConnectEdmonton Journal Connect

It was a good night of conversation. I’m excited to learn more about the community newsroom and the community advisory committee, and of course the blog aggregation. Stay tuned for details!

You can see more photos of the evening here.

Let us move forward, together

There were no major upsets last night. Mayor Mandel was re-elected to his third term. Every incumbent councillor was re-elected, including Kim Krushell in the close Ward 2 race.

Envision Edmonton made a lot of noise about 100,000 people wanting to have their say on the airport, yet they apparently didn’t care enough to show up at the voting stations.

By all accounts, yesterday was a victory for Edmontonians ready to move forward, beyond the airport and on to bigger and better things. Yet if you read today’s Edmonton Journal, that’s not the impression you’d get at all.

The Day After: Calgary Herald vs. Edmonton Journal

Here are the headlines/key phrases today on the front of the Calgary Herald:

  • It’s Nenshi
  • New mayor paints town purple with decisive win
  • Political newcomer vows change on the way for city
  • Best voter turnout in years ushers in new faces to council chamber
  • What’s next for council?
  • Big changes at City Hall
  • Calgarians flood polls

Here are the headlines/key phrases today on the front of the Edmonton Journal:

  • ‘Finally, we will move forward’: Mandel
  • Envision Edmonton vows to continue fight to save City Centre Airport

Turn the page, and on A3 you see in big bold letters, side-by-side:

I’m definitely not the first to point out the differences between the Herald and the Journal – this kind of thing happens far too often. And before you comment and say that the Journal is just trying to be balanced, let me say to that: I don’t buy it.

Is there really a division?

There’s no question that the airport has been a divisive issue in Edmonton in the past. But yesterday is not today, and today is not tomorrow. In his article on the airport issue dividing the city, David Staples wrote:

“A council bent on shutting the historic downtown airport won re-election, but the bitterness over issue will continue to fracture Edmonton.”

I humbly suggest that the only “fracture” left is the artificial one that David and his colleagues seem more than happy to perpetuate.

Let’s follow the logic here. Thousands of Edmontonians re-elect a city council that decided it was in the city’s best interests to close the City Centre Airport. Envision Edmonton’s Ed Schlemko says the issue “has divided the city”. As a result, we’re going to continue to be fractured?

This afternoon, the Herald’s website was full of stories about Nenshi. And the Journal? They’ve got a story about new ward 11 councillor Kerry Diotte pushing for an airport plebiscite. It’s not just the Journal either – CBC, the Edmonton Sun, and iNews880 also have similar stories.

Let’s move on

Edmontonians want to move forward – they voted for a council that decided to close the airport. Mandel wants to move forward, as he made very clear in his victory speech last night. Even David Dorward seems to want to move forward.

Envision Edmonton is heading to the courts, refusing to accept defeat. They and what few supporters they have left don’t want to move forward. Kerry Diotte has decided he doesn’t want to move forward either.

The City Centre Airport will close. And then the lands will be redeveloped. We need to focus our energies on making sure that redevelopment is positive for Edmonton.

Let us move forward, together.

Double props to the Edmonton Journal

As you probably know, I don’t shy away from criticizing the Edmonton Journal (or other local media). Though I don’t always succeed, I do try to be constructive, because I think there’s incredible opportunity facing The Journal. Two such opportunities: data-driven journalism, and real-time reporting.

Props to Brent Wittmeier & Lucas Timmons

Neither Brent nor Lucas have been with The Journal for very long, and maybe that’s why they were able to succeed with the unclaimed balances story. Brent was voluntold to write about the Bank of Canada’s unclaimed balances, which he did by teaming up with data journalist Lucas to create a searchable online database for Edmonton. They put together a three-part story, but it didn’t stop there:

We also got quite the response. Dozens of phone calls and emails poured in, and I began working on a follow-up story. And then two. And now, three. Some of these other stories are even better than the original… There should be an extensive piece either later this week or next weekend.

Start with some data, and more often than not a story will emerge. Brent noted: “In truth, they ended up being far more interesting stories than I thought.”

Props to Paula Simons & David Staples

I’m glad to see that Paula and David (with some help from other colleagues such as Todd Babiak) have started a new blog focused on local affairs, called The Edmonton Commons. They used it very effectively on nomination day to share stories about the candidates and the official start of the election. They’ve also got the #yegvote hashtag embedded on the page. Though they have cross-posted some columns, I’m hopeful that their use of the blog as way to forego the print deadline will expand.

Here is Paula’s first post, and here is David’s first post. I like what David had to say:

The sharpening of ideas, the accumulation of good information and the discarding of bad information is at the core of strong decision making. It’s what we hope to do here at this forum. In the past, there were more barriers in regards to entering into the great conversation of civil society, even for a newspaper writer…the conversation was largely one-way. The Internet gives us a new tool that enables that conversation to flourish.

Time will tell how successful the two are with the blog (will they still be writing as often in three months as they do now) but I think they’re off to a great start.

Edmonton Journal launches 2D barcodes with ScanLife

Yesterday the Edmonton Journal launched 2D barcodes throughout the newspaper, enabling readers with mobile devices to scan the codes for access to related information. They chose ScanLife to provide the technology, the same company that Metro Canada chose back in September. Here’s what The Journal had to say about the barcodes, known as EZcodes:

Want to vent? Send a letter to the editor? Tweet at one of our writers? Find a map to that great new restaurant? Just scan the code and that information stays with you and your phone to take wherever you want. The standing codes attached to our regular columnists and bloggers stay under the history button in the ScanLife application on your phone, so you can read their latest columns and blogs even when you don’t have the paper with you.

Mobile barcodes are another technology that Canada (and North America really) is behind on relative to the rest of the world. In that respect, I guess you could say that Metro and The Journal are adopters of the technology. ScanLife isn’t the only player, another popular choice (at least in North America) is Microsoft Tag, which uses high capacity color barcodes rather than the black-and-white EZcodes.

To get started with the codes that The Journal is using, simply visit http://2dscan.com on your smartphone to download the free scanning software. Then whenever you see the 2D barcode, just scan it! There are more detailed instructions here.

Edmonton Journal ScanLife Launch

The Journal hosted a party last night at Earls Tin Palace to celebrate the launch. The patio was packed with people wearing nametags with EZcodes on them. Bistro columnist Liane Faulder was the host, appropriate as her section was the first to launch with the new codes. Here’s a video of Liane, Edmonton Journal publisher John J. McDonald III, and Caritas Hospital Foundation President John Boucher (the first advertising partner for the codes) talking about the launch of 2D codes in the paper:

It was a fun party! I learned that Sandra Marocco planted the seed for the idea after a trip to New York. She noticed the tags being used outside Saks on Fifth Avenue, and decided to explore them further. After she found that Esquire magazine was using them, she realized they might provide value to the Edmonton Journal. The rest, as they say, is history.

Edmonton Journal ScanLife LaunchEdmonton Journal ScanLife Launch

You can see a few more photos from the party here. You can also see some photos and a video at The Journal.

Thoughts on 2D barcodes in the Edmonton Journal

I have mixed emotions about the 2D barcodes now found inside the Edmonton Journal. I think it’s great that they are continuing to experiment, trying new things, and I hope we see additional innovations coming from The Journal in the near future. Having said that, I wonder if too much emphasis is being placed on the barcodes by management. More than a few times last night I heard “this is just the beginning” or as was printed yesterday, “the possibilities for connection are endless.” I have three main issues with the barcodes:

  1. Putting the barcodes inside the newspaper reinforces the importance of the physical product. It emphasizes the “paper” part of “newspaper” rather than the “news” part. It’s short-term thinking, not long-term thinking. I think The Journal is very much facing the innovator’s dilemma, and even though the smart people that work under management know what needs to be done, they hit roadblocks at every turn. Here’s a rough analogy for you: The Journal is like a long-time smoker, addicted to paper. Connecting the physical paper to the digital world with barcodes is like a smoker using a nicotine patch, even though we know cold turkey is the most effective way to quit.
  2. Speaking of reinforcing the paper, the barcodes give you more information than the actual website does. That’s just completely unacceptable. Take yesterday’s Bistro article on sliders. The EZcodes provide access to “a list of Edmonton restaurants with sliders on the menu…a tasty recipe from local foodie Shauna Faragini… and where to get slider buns and pre-made sliders”. The online story? Completely devoid of links. There are so many things wrong with this picture that I don’t know where to start. Writers need to do some extra work to create the codes, but I would much rather see that extra work be put into links on the website (and I’m positive that doing so would provide greater value to The Journal).
  3. Less of an issue but still important is that the EZcodes are somewhat generic. Columnists get a code, and some special features like the Bistro get a code, but individual stories do not get their own codes. This is partly a technology issue, but mainly a cost issue. I think that makes the EZcodes a little less useful (an option to “tweet this story” after scanning a code simply isn’t possible, for example).

Again though, I want to reiterate that this is a positive step for the Edmonton Journal from the perspective of trying something new, and working to provide more value to readers (and advertisers). Congrats to the entire Edmonton Journal team for making it happen!

I also want to commend The Journal on the way they did the launch. They had videos prepared online demonstrating the technology, and every article I read asked for reader feedback and suggested a variety of ways to provide it. I really do believe that they want to know how to shape their use of the technology based on reader feedback. The party was a nice touch as well. Most interesting to me though, was the use of the @EJ_Cares account on Twitter. It has been actively monitoring and engaging in discussion about the 2D barcodes and the ScanLife application. The online community are most likely going to be the early adopters of the barcodes, so it’s smart to engage with them right away – well done to the @EJ_Cares team!

I hope Journal readers find the barcodes useful, and I look forward to many more interesting ideas in the future!

UPDATE: Here is Jeff’s take on the party and the barcodes.

UPDATE2: Turns out the information is on the website, just on a different story page (this is another issue with The Journal’s online stuff). I think the link text could have been more clear than “Slider tips and toppings” but the point is the information was online – my mistake!

Mapping where Edmonton’s kids live and learn

On Friday evening, an interactive map I worked on with Edmonton Journal education reporter Sarah O’Donnell went live. Sarah’s first story based on the data was published in the paper today. Here’s our introduction to the project:

With five schools closing in Edmonton’s core and nine new suburban schools opening in September, education reporter Sarah O’Donnell wondered, “Just where do children live?” Local programmer Mack Male worked with The Journal to create an interactive map showing at a glance where children live and where they learn.

Here’s the map we created:

You can also see the map on ShareEdmonton here.

We showed a little of this at MediaCamp a few weeks ago, citing it as an example of traditional media and new media working together to tell a story. Newspapers like the New York Times often publish interactive story elements of course, but this is fairly new for the Journal. And I think it’s just the beginning!

I wanted to share a few notes on how the map was built:

It was an interesting experience for me! We had to double-check the data many times, and had to make decisions about how much/little to show. In that way, it was more like writing words than building a map. Thanks to Sarah for working with me on this!

Here’s what Sarah wrote in her story:

Nine new suburban schools will open next September; like Sister Annata Brockman, some will be close to capacity from the moment they open their doors. One look at a map of where children live shows why.

Most neighbourhoods with the highest number of children are on the city’s fringes. Those are the communities where the new schools are opening.

I was hoping the map would result in some discussion, and it has. Beth Sanders blogged about it this afternoon. She tackles the issue, highlighting as others have that city planning doesn’t “just happen”, rather its the result of many decisions made over time. We need to align our decisions – City Council and EPSB need to be on the same page! Beth finishes with some thoughts on open data:

The City of Edmonton, in creating and providing open source data, is providing a critical feedback loop for Edmontonians to understand how the city we are creating works. There are exciting conversations ahead in Edmonton’s future.

I agree completely. Kudos to the City of Edmonton, Edmonton Public Schools, and Edmonton Catholic Schools for making the data available for this mapping project. I’m positive it is just the first of many tools to come that will help Edmontonians better understand the data and contribute to the future of the city.

If you have any feedback on the map, let me know!

How much traffic do the Edmonton Journal and iNews880 get from Twitter?

Depending on who you talk to, Twitter is either killing news media or saving it. A recent analysis by Hitwise found that less than 0.2% of people who use Twitter wind up going to news and media sites (thanks to Karen for the link). Their analysis looks at Twitter as a whole though, and I’m not sure how well it accounts for local news sites. I believe very strongly that social media has the greatest impact at the local level (more on this in a future post). Given that, I have long wondered how Twitter has impacted local news media here in Edmonton. Last night, I finally did some analysis. I decided to explore how much traffic the Edmonton Journal and iNews880, Edmonton’s two top tweeting media outlets, received from Twitter last year.

@EdmontonJournal

First up, the Edmonton Journal. They’ve been tweeting news articles since at least January 2009, so I had lots of data to play with. They used tweetburner to shorten links until September when they switched to bit.ly. Using the APIs available from those services, I added up all the click stats for all the links posted by The Journal. Here’s what I found:

Lots of variation, as you can see. Some of that is down to the use of two services, some of it is because of the number of Twitter users. There are probably dozens of other factors too.

For the period January 30 through December 31:

  • A total of 153,968 clicks were recorded on 4737 links.
  • That’s an average of 33 clicks per link, and an average of 15 links per day.
  • According to the stats on the bit.ly links, 95.4% of clicks come from the Edmonton Journal’s hash*.
  • The link with the most clicks (700) was this one, on May 26. It doesn’t work, because annoyingly The Journal doesn’t display old articles for some reason, but it appears it was about Edmonton’s Poet Laureate Roland Pemberton.
  • The day with the most clicks, September 14, doesn’t appear to be special…just lots of clicks that day for some reason (any ideas?).

@iNews880

Next up, iNews880, one of the first local media organizations to join Twitter. They used tinyurl.com until July, when Twitter switched the default to bit.ly, so unfortunately I only have data for the latter half of the year:

For the period July 14 through December 31:

  • A total of 90,500 clicks were recorded on 3811 links.
  • That’s an average of 24 clicks per link, and an average of 22 links per day.
  • According to the stats on the bit.ly links, 93.8% of clicks come from iNews880’s hash*.
  • The link with the most clicks (1933) was this one, on August 2 (that’s the huge spike in the graph above). The link goes to the report on the Big Valley Jamboree stage collapse, and it was popular because it included before and after photos.

Edmonton Journal vs. iNews880

I wanted to do a quick comparison, so I chose the period September 17 through December 31, because both sites used bit.ly for links during that time. Here’s what it looks like:

During that time:

  • The Edmonton Journal posted 2369 links (23 per day) and iNews880 posted 2261 links (22 per day).
  • A total of 79,519 clicks were recorded on Edmonton Journal links (an average of 751 per day or 34 per link).
  • A total of 53,815 clicks were recorded on iNews880 links (an average of 508 per day or 24 per link).

Thoughts

That’s a lot of clicks! Clearly Twitter and other social networking sites (where most shortlinks are posted) are having an impact. But how much? According to the latest report by the Newspaper Audience Databank (NADbank), weekly online readership at EdmontonJournal.com increased by 35% last year to 115,900 from 85,800 in 2008. That’s an increase of 30,100 readers per week. According to the click stats above, The Journal received 3208 clicks per week in 2009. So what does that mean?

Roughly 10.7% of the Edmonton Journal’s online readership increase in 2009 came as a result of posting links to Twitter.

And if I had to guess, I’d say my analysis probably underestimates things. Apparently the NADbank data is based on surveys, so I’m not sure how accurate it is, but it’s probably within acceptable margins of error. I’m also not sure what exactly a “reader” is – a page view, a visit, etc.

Caveats

I’ve tried to be as accurate as possible, but I can’t make any guarantees!

  • All the click stats are current as of last night.
  • I’m suggesting that all the clicks come via Twitter, when that’s probably not entirely true. Links get passed around, displayed on websites, etc. But the shortlinks do originate at Twitter.
  • It’s possible that The Journal or iNews880 posted a link to somewhere other than their own sites, but uncommon. I did remove one link from the iNews880 dataset, because it pointed to an Environment Canada site (it was obvious, lots of total clicks as others have linked there too). For the rest, I’m making the assumption that the links point to the news sites.
  • I don’t know how reliable the stats from bit.ly and tweetburner are. I suspect they are quite a bit different than server logs or Google Analytics metrics.
  • I would assume that both services tweaked the way stats are calculated throughout the year, so 15 clicks on a bit.ly link in May is probably different than 15 clicks on a bit.ly link in December.

* – When you shorten a link using bit.ly, you get a unique hash. If I shorten the same link, I get a different hash. The stats are recorded and made available individually and in aggregate, however.

January 2010 Headlines: Edmonton Journal vs. Edmonton Sun

I think it’s fair to say that Edmonton’s two major dailies have strong stereotypes attached to them. The Edmonton Journal, as the capital region’s newspaper of record, is generally considered reliable, encompassing, and important, with an emphasis on politics and current events. The Edmonton Sun, which has just less than half of the Journal’s weekly circulation (according to data from 2008), is generally considered a bit more tabloid-like, with an emphasis on sports and special sections. But I’m not happy with stereotypes – I like data!

There is obviously much more to a newspaper than its headlines, but I figured that was a good starting point for comparison. Using data extracted from Twitter (which means it may be incomplete) I compared headlines from The Journal and The Sun for January 2010. I counted 662 headlines for The Journal (in blue) and 589 headlines for The Sun (in red).

 

The most frequently used words in The Journal’s headlines were: Edmonton, Alberta, new, fire, man, woman, Oilers, Calgary, gallery, and police.

The most frequently used words in The Sun’s headlines were: Haiti, Canada, city, man, Canadian, Edmonton, Alberta, Hatian, new, and quake.

Here’s a quick comparison of the average length, average number of words, and average Automated Readability Index (ARI) for each headline:

I’m not sure that calculating the ARI for a headline is valid, but calculating it for the collection of headlines isn’t valid either (because they aren’t equivalent to sentences). I did look at the collection though – The Journal used 865 complex words, whereas The Sun used 552 (a complex word is three syllables or more, as determined using this online tool).

I don’t know what the takeaway is here, but I thought it was interesting enough to share. I’ll probably revisit this again in the future, with additional news sources, and probably some sentiment analysis as well. If you have any suggestions, let me know in the comments!

EEDC’s 2010 Economic Outlook Luncheon

Today I had the pleasure of attending the 2010 Economic Outlook Luncheon, hosted by Edmonton Economic Development Corporation (EEDC) at the Shaw Conference Centre. More than 700 people attended. In addition to lunch and networking, the event featured an expert panel offering insight into the year ahead. The panelists included:

  • Hon. Iris Evans, Minister of Finance & Enterprise, Government of Alberta
  • Leo de Bever, CEO, Alberta Investment Management Corporation (AIMCo)
  • John Hokanson, retired entrepreneur
  • Dave Mowat, CEO, ATB Financial
  • Dr. Mike Percy, Dean of the School of Business, University of Alberta

Lesley MacDonald moderated, and EEDC President & CEO Ron Gilbertson gave the opening and closing remarks. Each panelist had an opportunity to make some remarks, and then members of the audience could ask questions. I live tweeted the event – here are some of the highlights:

  • Opening remarks from EEDC’s Ron Gilbertson: Canada’s economy is above average, Alberta and Edmonton average in Canada. #yeg
  • Iris Evans: over $1 billion, that’s the amount of aerospace and defence projects in #Alberta. #yeg #yyc
  • Leo de Bever: to have financial sustainability in #Alberta going forward, we need productivity growth.
  • John Hokanson says the livestock industry in #Alberta is shrinking at an alarming rate, affecting the entire agriculture industry.
  • John Hokanson says #Alberta and #yeg government spending are on unsustainable trajectories.
  • Dr. Mike Percy says it’s capital investment, particularly oilsands, that will lead #Alberta out of the recession, not consumers. #yeg
  • Dr. Mike Percy says a climate change policy in Canada not integrated with the US would be "insane at best". #yeg
  • Dr. Mike Percy says looking ahead, expect growth of about 2% in #Alberta, and it’ll be more robust north of Red Deer. #yeg
  • John Hokanson says young ppl entering the #Alberta workforce recently have no idea what goes into a day’s work. #yeg
  • Iris Evans says the new Alberta Art Gallery will be a very positive thing for #yeg and we need to recognize that.
  • Ron Gilbertson: #Alberta is one of the highest wage regions in North America. To compete, we need increased productivity. #yeg

I enjoyed economics enough during my time at the University of Alberta to minor it the subject, but I admit I felt quite rusty listening to the comments today. Especially Dr. Percy’s – he spoke with such confidence, knowledge, and ease. As you can imagine, I found John Hokanson’s dig at youth rather annoying. And I had no idea that Alberta’s aerospace industry was a billion dollar business. A quick Google search turned up this article (PDF):

The aviation and aerospace industry is comprised of firms that make aircraft and aircraft parts, perform aircraft maintenance, offer aircraft-related services and invent new technologies. The industry generates $1.3 billion in annual revenue, is home to 5,000 jobs exclusive of the airlines and airports, and exports 40 per cent of its products and services.

Fascinating! Apparently Canada’s aviation and aerospace industry is the fourth largest in the world, generating more than $22 billion in annual revenue.

EEDC's 2010 Economic OutlookEEDC's 2010 Economic Outlook

I thought the panelists sounded relatively optimistic, and though there are definitely challenges ahead, Edmonton and Alberta seem well-positioned to emerge from the recession to start experiencing growth once more.

One other thing I wanted to mention was the Edmonton Journal advertisement that everyone received. It was a small cardboard box advertising that the Journal is “Mobile Ready!” on both the iPhone and BlackBerry. Inside was a card with instructions on adding a shortcut for a variety of devices, as well as a small “EJ” screen cleaner. I think pushing mobile right now is a smart move, and I thought the advertisement was very well done.

Thanks to Jenifer Christenson for inviting me out today!