Posts Tagged: marketing

Edmonton in a New Light

Tonight local business leaders gathered in the EPCOR Tower to celebrate a changing city. Construction is happening all over downtown Edmonton, our population is rapidly increasing, and our economic growth is the envy of most other jurisdictions around North America. It’s time to shed our humble past and proudly talk about the new Edmonton, we… Reads more »

EEDC looks to deliver “monumental value” with new energy, identity, and purpose

When Brad Ferguson took over as President & CEO at Edmonton Economic Development Corporation (EEDC) in the summer of 2012, he knew things had to change. Even though Edmonton’s economic growth remained strong, many leaders throughout the city felt that EEDC could be doing more. Even City Council had begun to lose confidence in the… Reads more »

Urban/Suburban Marketing in Edmonton: The suburbs are winning

Can you really have a “downtown vibe” in the suburbs? That’s what an article published in the Edmonton Journal back in February would have you believe. It focused on The ION in Ambleside and championed the seductive notion that you can have downtown-style living out in suburbia. Sandi Serr of Jayman Modus explained: “We do… Reads more »

It’s time to stop investing in Edmonton Stories

Nearly three years ago the City of Edmonton launched Edmonton Stories, a new approach to marketing Edmonton. The project will be discussed by Executive Committee tomorrow, and at least one Councillor has been quite vocal about his desire to shut it down. Councillor Diotte wrote about the issue yesterday on his blog: I argue we… Reads more »

Edmonton Public Library: Spread the words.

Today the Edmonton Public Library (EPL) introduced its new brand, which includes a new logo, brand promise, and shared values. The rebranding is the result of more than six months of work, which included research, design, and some deep thought about what EPL is all about. Why rebrand? After a series of personnel changes throughout… Reads more »

How far beyond the city does Edmonton Stories reach?

The winners of the Edmonton Stories contest were announced by Mayor Stephen Mandel on Tuesday at City Hall during the lunch hour. About 50 people attended the public event, not including the large number of City employees who were present. Nearly all of the City Councillors were on hand as well, a strong show of… Reads more »