Posts Tagged: marketing

Microsoft launches ‘I’m a PC’ commercials

A couple weeks ago we saw the first commercials in Microsoft’s new ad campaign. They featured Jerry Seinfeld and were quite polarizing – either you liked them or you didn’t. Unfortunately for Seinfeld fans, he didn’t last long. Microsoft’s new commercials went live last night, as described by TechCrunch: The three new non-Seinfeld commercials, which… Reads more »

Microsoft’s new ad campaign: off to a bad start?

The first ad in Microsoft’s new $300 million campaign was launched yesterday during the NFL season opener. My first impression? What a horribly bizarre ad. Featuring the legendary Jerry Seinfeld, the commercial appears to be an ad about nothing. The Seinfeld fan in me loves that, but the Microsoft fan-boy in me was expecting so… Reads more »

Edmonton International Airport launches new brand

The Edmonton International Airport’s (EIA) new “we’ll move you” brand actually launched earlier this month on May 8th, but I didn’t see a commercial for it until this week. I haven’t had to fly anywhere either, so I’m not sure if the new brand is prominently displayed at the airport itself or not. The new… Reads more »

Does Starbucks really offer 87,000 drink combinations?

I’ve written in the past about Starbucks and how it claims to offer 87,000 different drink combinations. I haven’t ever questioned that number though, and in retrospect I really should have. Fortunately, the Wall Street Journal’s Numbers Guy did question it: Over the following weeks, I placed several phone calls and sent several emails, but… Reads more »

Thank you, come again!

I was surfing around Yahoo! News yesterday when I came across this story: 7-Elevens become Simpsons ‘Kwik-E-Marts’. How awesome is that? Eleven locations in the US and one in Canada have been converted to Kwik-E-Marts, selling things like Buzz Cola, KrustyO’s cereal, and Squishees. There’s a wicked photoset at Flickr that shows just how detailed… Reads more »

Guy Kawasaki and Truemors

Ever hear the name Guy Kawasaki before? If you’re at all involved in the tech or marketing industries, chances are you have. He’s a pretty famous guy, credited with “bringing the concept of evangelism to the high-tech business.” He made his name at Apple, where he was responsible for marketing of the Macintosh. Lately Guy… Reads more »