Tag Archives: meetings

Halloween in Edmonton: Deadmonton

By Mack D. Male ·

I was fortunate enough to be invited to an organizational meeting tonight for a new Halloween-themed festival here in Edmonton. More than just a festival however, the three principals behind the idea (Darryl Plunkie, Derek Clayton, Christian Nelson) have a vision to establish Edmonton as the Halloween Capital of Canada. I’ll admit that I don’t feel as strongly about Halloween as many of the individuals in attendance tonight do, but I am passionate about my city and I think they’re on to something.

Like many Edmontonians, I hate the word “Deadmonton” as it is often used. It’s entirely negative and disheartening. It’s no surprise that I fell in love with Christian Nelson’s presentation back at Pecha Kucha 2, where he suggested we reclaim the word and use it for good. Tonight’s meeting grew out of Christian exploring that idea with Darryl, Derek, and others. The general idea is to create a Halloween Festival to tie together all of the various events that already take place in the city. It was suggested that the festival be a week long, until Darryl said “it should be 13 days!” He also suggested that the organizing board be called the “Council of E-ville.” The meeting was both productive and fun!

i *heart* deadmonton

The first step was for everyone to introduce themselves (we had 17 people attend). The group was quite varied, which meant we had all kinds of experience and insight available. Kenn Bur from EEDC hosted the event and kept us on track. We had Ellen Finn from the Civic Events Office at the City of Edmonton, Shirley Lowe from the Old Strathcona Business Association, and John Mahon from the Edmonton Arts Council join us and they all shared their experience on how other festivals have been started and managed. The remainder of the group was made up of individuals in the Halloween industry, and Edmontonians-at-large like me and Debra Ward.

The three principals shared their ideas, and then we went around the group for additional comments. There were lots of great ideas thrown around, and a number of interesting questions were raised. What’s clear is that there’s passion for this event. Some of the ideas I found particularly intriguing included:

  • Taste of Deadmonton
  • Miss Deadmonton
  • Worst Yard Contest
  • Horror Theme Music by the Edmonton Symphony Orchestra
  • Some sort of Halloween Blood Drive

There are already many Halloween events that take place in the city of course, such as the Scarecrow Festival, Edmonton Ghost Tours, The Bear’s Halloween Howler, and many more. I think joining forces to share the marketing muscle of the Deadmonton brand is a great idea.

Some of the questions that came up included:

  • What kind of festival would it be? John Mahon said there are basically two models. The first is the Fringe/Heritage Festival model, in which the participants are mostly independent and just share the site and/or marketing of the festival. The second is the Folk Fest model, where things are much more controlled. The Halloween Festival would probably be the former.
  • Would the event need a dedicated venue?
  • Do we need a board? Where does the funding come from? Etc.

Finally, here are a couple comments I found particularly interesting:

“Edmonton has more goth stores than any other place in Canada.” – Rona Anderson

“Winnipeg can try to top The Fringe, but you can’t really top Deadmonton. It’s truly unique.” – Christian Nelson

The next step is to try to digest some of the ideas and excitement that came out tonight, and figure out a way forward. The goal for the first year is really to get the festival established, with a website and some common branding. We can then build atop that foundation.

If you have ideas or would like to get involved, please email HalloweenEdmonton@gmail.com. You can also leave a comment here if you like!

UPDATE: I should have linked to Kerry Diotte’s article on this meeting in the Edmonton Sun. Published on Tuesday, it has a bit more background information.

City-provided Wi-Fi project to continue in Edmonton

By Mack D. Male ·

wireless This morning I attended an Edmonton City Council meeting along with Eric. I had never been to a council meeting before, so the whole process was rather interesting and at times even entertaining. That said, I wonder how they get anything done! Item E1 was titled “City-Wide Wireless Internet and Wi-Fi Service – Pilot Project Internal Evaluation” and was marked on the agenda as “time specific, first item at 9:30 AM”. They finally got around to it at 10:30 AM.

Two members of Next Gen Edmonton joined a representative from the city’s IT branch to provide council with an overview of the report on Wireless Edmonton that was published on May 15, 2008. I haven’t actually seen the report, but it outlines the following information:

  • The first eZones were established at City Hall, Churchill Square, Kinsmen Sports Centre, and Commonwealth Sports and Fitness Centre
  • Usage is increasing and currently averages 250 users per day with an average connection time of 30 minutes
  • Public feedback has been generally positive, and indicates a demand for expansion of the service
  • Marketing efforts have been largely word-of-mouth, supported by media coverage, signage, and brochures
  • Ongoing annual operating costs are estimated at $1000 per eZone
  • Setup costs for each new eZone are estimated at $20,000

The current service is built atop the City of Edmonton’s existing Internet infrastructure, which is how they can keep costs fairly low (Eric and I still think it’s too expensive though). That means that future eZones could quite easily be setup at any City-owned location that has Internet/wireless already for administration purposes. Other potential expansion sites include transit corridors (LRT and/or high priority bus routes) and mobile units that would travel to smaller festivals and events.

The council passed the following recommendation/motion:

  1. That the City continue to provide and promote publicly accessible Wi-Fi (Wireless Edmonton) service at Main Floor City Hall, Sir Winston Churchill Square, Kinsmen Sports Centre and Commonwealth Sports and Fitness Centre.
  2. That the City continue to explore opportunities to expand the Wireless Edmonton service where existing City network infrastructure is available and where there is a public interest, as outlined in the May 15, 2008, Corporate Services Department report 2008COT002.

There wasn’t too much discussion, but a few interesting questions were raised:

  • Councillor Ben Henderson asked about the quality of the service, noting that the current practice of filtering means that common services such as email do not work for many users.
  • Councillor Karen Leibovici questioned the business case, and wondered why the city should provide such a service when Telus, Rogers, and others already provide similar services for a fee.

I think Councillor Henderson’s question is extremely pertinent. What’s the point of offering the service if you’re just going to cripple it? I’m definitely in favor of getting rid of the filtering.

Councillor Leibovici’s question is responsible, but largely misses the point in my opinion. The city isn’t operating the wireless service to turn a profit, but rather to facilitate indirect returns. The productivity gains and everything else that comes along with having free wireless is what really matters.

The IT representative (didn’t catch his name…might have been Stephen Gordon, who is Manager of Operations) made a really great point. He said that offering the wireless service is important for Edmonton’s credibility. There’s an expectation that world class facilities have Wi-Fi available, and Edmonton needs to live up to that expectation if it wants to compete on the world stage.

The presentation today made it clear that the City of Edmonton doesn’t want to compete with commercial providers of wireless Internet access. Instead the city can serve a particular niche, offering service in public locations that commercial providers would probably ignore (such as the library). I think that makes sense.

I think more needs to be done to improve the state of wireless in Edmonton, but it doesn’t have to fall on the city. There’s definitely opportunity for the private sector to get involved. I’m glad the city is doing something though, and I look forward to the expansion of their eZones.