Scoble has a really interesting post on corporate blogging. I think he makes a number of excellent points, and I hope there are some companies out there reading him. If companies blogged, they would seem less like some corporate entity, and instead more like a friendly resource.
Take for instance Creative. I have a SoundBlaster Audigy, which is a really great sound card, but also has its fair share of issues. Just run a Google search and you will find out about the “Squeal of Death”. Well instead of hiding away and leaving customers out to dry for the longest time, if Creative had a blog they could have posted messages along the way. “There is a problem? Okay lets look at that.” and “Yes we see this issue, more and more people are experiencing it.” and most importantly “We are working hard to come up with some new drivers”. That last one gets me, for the longest time there was NOTHING on their site. A blog could have at least made me feel like they were TRYING.
On of the projects I have been working on is a new website design for Paramagnus. I think I will definitely be including RSS and Atom feeds in that design. Especially as a small software company, I can see blogs as a very effective way for us to do marketing (Scoble mentions this power of weblogs too).
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