Looks like the politicians are not the only ones hopping on board the blogging bandwagon:
Although political blogs have received the most attention, advertising agencies and communications professionals are using blogs to create discussion about ideas within their industries.
The biggest fear is of an uncontrolled message slipping out, said Steve Rubel, vice president for client services at CooperKatz & Company in New York, a public relations agency with clients including the Association of National Advertisers, JPMorgan Chase and Wendy’s. “Do they allow comments or do they not? Is there an implication if it is a publicly traded firm? Who is the one who should blog for us? How might that choice be received in the company?”
All problems that should be considered, but which must be solved. Blogs are to 2005 like websites were to 1999 – if you don’t have one, you’re going to be left out, behind, and forgotten. I personally think that trackbacks, comments, and feeds should be standard on ALL blogs, but that isn’t happening even today so I doubt it will in the future. Without those community or interactive features, another question can be posed that Steve Rubel did not ask: Will our blog seem contrived?
Read: CNET News.com and NYTimes.com
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