No opportunity for podcasting business?

Post ImageFrom David Carr in today’s New York Times:

For the time being, podcasting is a cipher, a technology that seems to further threaten established media’s stranglehold on public consciousness, but offers little opportunity in the way of a real actual business. Big media are aggressively attempting to get their arms around the next big thing. But it remains elusive, a medium that is viral and uncontrollable by nature, and that does not threaten to become a business any time soon.

I’m going to have to respectfully disagree David! How do you explain Audible’s announcement regarding podcasting at Gnomedex? Or the new release of iTunes, focused on podcasting? Or even Adam Curry’s growing PodShow? There is a massive amount of opportunity for business with podcasting.

Read: New York Times