I am lining up tonight, despite the chance that I may end up leaving empty handed. Seems that lots of stores have already sold out their initial orders simply from Internet pre-orders. I would think that the stores opening up at midnight would have kept some aside though. If it turns out that Futureshop doesn’t have any more at midnight, I’ll line up at Best Buy in the morning!
Wall Street analysts expect a shortage in the United States, with some saying Microsoft has purposely stoked demand beyond the company’s ability to meet it.
Microsoft is “trying to turn this into the Cabbage Patch Kids,” said Michael Pachter, an analyst with Wedbush Morgan Securities. He said he expected Microsoft to constantly publicize stories of stores that were sold out to inspire press coverage and water-cooler talk of when the next shipment would arrive. “It’s brilliant marketing.”
I think I was too young to remember the Cabbage Patch Kids craze, but I would guess it was similar to the Furby or Tickle-Me Elmo crazes that were more recent. I remember searching stores for both, just to sell on eBay. Of course I wasn’t quite old enough to do it myself, so it was a team effort with my Dad.
In any case, such demand would be very good for Microsoft and the Xbox 360.
Read: New York Times