Podcasting Research Findings

Post ImageYou might recall that a little over a month ago I mentioned Peter Chen’s very promising survey of podcasters and the preliminary results. I remember getting the email about the final findings, but I must have overlooked it in the chaos that was my November (at least the first two weeks). From the abstract:

Based on a survey of 366 podcasters and videobloggers, this paper examines these emerging cultural practices from aspect of production, with specific interest in producer motivations, production methods, the relationship between formats, and audience numbers. The exploratory research findings – largely limited to English language producers – illustrates a number of interesting features about this area of activity.

I’d go out on a limb and posit that “podcasting” and “audioblogging” are generally accepted to be different practices, and I don’t think that “video podcasting” and “videoblogging” will be any different. That being said, the title of the research as “Podcasting and Videoblogging” is kind of off-putting. Is it really videoblogging, or is it actually video podcasting? It would make a difference if you’re really trying to compare the audio and video guys.

The findings are really quite interesting and basically make me long for even more research. Of course, too much research can be a bad thing in some cases too (today wine will save you, tomorrow it will kill you, etc). The frequency of production, gender, and age of producers are immediately the most interesting, but there is lots of data to grok.

Read: Peter Chen

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