Notes on Why Stories are Essential

Post ImageJulie Leung is up on stage now to present her keynote Starting with Fire: Why Stories are Essential and How to Blog Effective Tales. Julie always has an interesting presentation so this should be good.

  • Just as she did at Gnomedex, Julie has started by sharing a story from her past, using pictures to illustrate her words. I’ll pick out some of the key quotes from her story.
  • “We are surrounded by stories. Nature reveals why stories are important.”
  • “It is in our nature to seek stories. We are our stories.”
  • “Stories can be indirect, yet powerful. Stories are perfect for complexity.”
  • “Stories are tools of change.”
  • “Stories heal us emotionally.”
  • “We come together around stories. They continue culture, and they change culture.”
  • “Stories are essential because stories are essentially human.”

Julie is now sharing some of her principles for blogging stories:

  • What is a story? They usually have a beginning, a middle, and an end. However “one way”, is for traffic signs! She highlight’s Robert McKee’s book “Story”.
  • Change the familiar! Avoid cliches, but also try to take the ordinary and give it new color and new meaning.
  • How to begin? When beginning a story, listen and link to others.
  • Take notes. Include sensory details.
  • Use the power of pause, blank space, etc.
  • Blogging has a freedom you can’t find in other places – a story can be any shape or size. You can break a story into many pieces, and each can become a blog post.
  • Hiding! Make it suspenseful, as in life, we don’t know all of the story until the end.
  • Experiment to continue growing as a blogger.
  • Voice comes naturally, and you’ll find it as you experiment and share your stores.
  • Have fun, be creative, and play.
  • It’s the raw and sometimes the imperfect that speaks to us the most.
  • Linking and commenting make stories real. The story is corrected, confirmed and can lead to collaboration. It takes two to make a story, the teller and the listener.
  • Blogging is transforming story telling.
  • Be generous and creative with links; they can add another dimension to stories.

Now Julie is sharing some examples of blogging stories:

Julie says: start with fire, start with the hearth.

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