How can a company use podcasting?

Post ImageI came across this post from Karl Long today, titled “Uncommon Uses: Podcasting” in which he suggests some interesting ways that podcasting might be used. The basic idea is that we tend to use new technologies in similar ways as the old ones (using a podcast like a radio or TV show) because it seems natural, but that there are far more creative ways to take advantage of the new tech.

Karl focused mainly on individual scenarios, like learning a language or taking an audio tour, so I thought it would be interesting to come up with some company-focused ideas:

  • The most obvious use is public relations…audio-visual press releases!
  • Replacing a conference call with a podcast (IBM has already done this, for example)
  • And a related item…use a weekly podcast to cut down the number of emails that are sent, by summarizing the important things in audio form
  • Keeping your customers up-to-date on new product releases
  • Setup a podcast (or ability to track podcasts) so that potential job candidates could post audio-visual resumes
  • Keeping project members up-to-date on recent developments
  • Company training materials could be turned into podcasts, with the idea that all employees subscribe and information is added and updated over time
  • Certain meetings could be podcasted, like an AGM or shareholder’s meeting
  • In larger companies, new employees could be required to add an “introduction” to the internal “new hires” podcast – great way for people to find out about “the new guy/gal”
  • In a company like Google, employees could post a “pitch” for an idea they came up with or project they have in mind to an internal podcast

You’re limited only by your creativity! Any scenario in which information might be distributed over time is probably a good candidate for podcasting. Can you think of any other ways?

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