I’ve been subscribed TechCrunch for quite a long time, and I rather enjoy reading about the various companies and technologies they profile. Lately though, I’ve noticed that TechCrunch seems to be reporting on “big company” or “big media” things far more than the little stuff. A good example of this is what happened today. I opened up my aggregator for the first time today, and there were five posts in the TechCrunch feed:
- Live.com and Yahoo! bulk up for local search brawl
- Zune Unveiling Tomorrow
- NBC to put new primetime shows online for free
- Major Google/Intuit Partnership
- Skype Video For Macs Launches Today
See what I mean? These look like headlines from CNET News.com, not TechCrunch! Now don’t get me wrong, these are all very interesting posts, and TechCrunch always has some inside information or extra analysis which is worthwhile, but they didn’t get to 113,000 subscribers by covering the big guys. They got there by finding and sharing the smaller companies and products that no one else could find.
Which begs the question – is TechCrunch becoming more like a mainstream business news site? Can we expect more of the “big company” type posts? Has TechCrunch lost its edge?