Teenagers listening to less radio? I'm shocked!

Post ImageIn case you missed it, that was sarcasm in the title. A sort of recent study by Edison Media Research shows that people aged 12 to 24 are listening to far less radio than they used to. I found this study via Podcasting News, but I hate the fact that they do not link to their sources, so I am not linking to them. Instead you can read about the study right from Edison Media Research (because they deserve the traffic):

A new study by Edison Media Research shows sharp declines in Time Spent Listening (TSL), Persons Using Radio (PUR) and most importantly attitudes about radio among the 12-to-24-age group, the listeners who represent both terrestrial radio’s future and its greatest challenge.

Perhaps of most concern, tracking of questions on attitudes about radio among this crucial group trend down as well. Fewer young people expect radio to be an important part of their future lives.

Almost every teenager I know owns an iPod or some other sort of portable media device. I don’t find it surprising at all that time spent listening for this age group is down. Teenagers today make their own radio station every day by creating playlists.

Read: Edison Media Research

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