Great Marketing: Techie Crunch

For the most part, I’d say that Tech Days 08 went as expected this week (in Calgary). Lots of people showed up, some were more interested and enthusiastic than others, and there was a mix of great content and average content. Another thing you can typically count on at a Microsoft event is a bag full of swag. Tech Days attendees did in fact receive swag, but it didn’t come in a bag!

I can’t tell you how many bags I’ve collected at Microsoft events over the years. It’s the same thing, over and over – a bag (sometimes paper, sometimes fabric) filled with marketing materials, a pen, trial software, and sometimes a book or full version of an application. The contents were similar at Tech Days, but the packaging was quite unique:

Techie Crunch Tech Days 2008

Maybe a little over-the-top, but I love it!

Techie Crunch is “Brain Food for a Healthy Mind” and comes complete with a “Free Brain Warming Toque”. It looks just like a cereal box, with all the graphics and marketing you’d expect, a fake UPC code, and my favorite – Nutrition Facts and Ingredients! As you can see they did some work with the contents too, including the toque and a plastic spoon (actually a pen).

This must have a been a fun project for the marketing team to work on. It might seem like a small thing, but it’s details like this that turn an average experience into something more memorable. Well done!

You can see a few more photos of the box with my other Tech Days photos here.

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