State of the Edmonton Twittersphere 2013: Top Users & Tools

In case you missed it, check out the overview post for a general look at Twitter in Edmonton in 2013. In this entry I’ll share more details on who the most active, replied to, and retweeted users of the year were. If you want to see the most followed users in Edmonton, check out Twopcharts. Taylor Hall is the first local user over 300,000 followers!

A quick reminder that the data in this post comes from a sample of roughly 13.8 million tweets posted by local users as defined in the overview post. Nearly 120,000 local users posted at least one tweet in 2013.

Here are the 25 most active local users (they tweeted more than anyone else):

  1. RPrasad619
  2. DaniParadis
  3. KikkiPlanet
  4. DavidPapp
  5. canadianglen
  6. Leask
  7. TrevorBoller
  8. YEGlifer
  9. JovanHeer
  10. abdihalimsalad
  11. MyLegacyCoach
  12. HouseofGlib
  13. ChristySpratlin
  14. bcbreakaway
  15. markyeg
  16. Moesquare
  17. edmontonjournal
  18. 1023nowradio
  19. machinegunv
  20. DJ_Orphan
  21. Gloriadantuono
  22. tommylutz
  23. eissyrC
  24. ctvedmonton
  25. candyTae

There were three easily-identifed bots that would have been in the list above:

  1. edmonton_rt
  2. EdmontonCP
  3. HOT107OD

Here are the 25 most active local users using #yeg (they tweeted using the #yeg hashtag more than anyone else):

  1. ctvedmonton
  2. GlobalEdmonton
  3. CBCEdmonton
  4. iNews880
  5. 925FreshFM
  6. mybirdietweets
  7. edmontonjournal
  8. 1049VirginYEG
  9. DerrickDodgeYeg
  10. metroedmonton
  11. RobWilliamsCTV
  12. KikkiPlanet
  13. Dave_CHED
  14. Edmontonsun
  15. Yegfit
  16. YEGFoodie
  17. vineshpratap
  18. EJ_Arts
  19. JBH8
  20. lindork
  21. lite957
  22. DishcrawlYEG
  23. Sperounes
  24. 1023nowradio
  25. YEGlifer

There were four bots that tweeted enough to be in that list above:

  1. edmonton_rt
  2. EdmCA
  3. everythingyeg
  4. yegtraffic

Here are the 25 most replied to local users (other local users had lots of conversations with these users):

  1. KikkiPlanet
  2. EdmontonOilers
  3. JasonGregor
  4. nielsonTSN1260
  5. YEGlifer
  6. Leask
  7. TrevorBoller
  8. CommonSenseSoc
  9. JenBanksYEG
  10. eissyrC
  11. Wildsau
  12. DeeMented2
  13. Kage_99
  14. britl
  15. JameyMPhoto
  16. erinklassen
  17. dantencer
  18. lindork
  19. dstaples
  20. baconhound
  21. Steeeveohh
  22. joshclassenCTV
  23. JackieDee16
  24. Arbitral
  25. edmontonjournal

Here are the 25 most retweeted non-individual local users:

  1. edmontonjournal
  2. ctvedmonton
  3. globaledmonton
  4. cityofedmonton
  5. cbcedmonton
  6. edmontonoilers
  7. yegsphere
  8. yegtraffic
  9. localgoodyeg
  10. oilersnation
  11. edmoilkings
  12. edmontonpolice
  13. yegtweetup
  14. metroedmonton
  15. whereedmonton
  16. edmontonsun
  17. ualberta
  18. 925freshfm
  19. cisncountry
  20. inews880
  21. cfl_esks
  22. 1049virginyeg
  23. northlands
  24. nait
  25. oldstrathcona

Here are the 25 most retweeted individual local users:

  1. kikkiplanet
  2. dantencer
  3. jasongregor
  4. joshclassenctv
  5. fakeoilersgm
  6. paulatics
  7. doniveson
  8. mastermaq
  9. cstpower
  10. nielsonTSN1260
  11. sunterryjones
  12. sbarsbyweather
  13. wanyegretz
  14. etownmickey
  15. ryanjespersen
  16. britl
  17. davecournoyer
  18. lindork
  19. trevorboller
  20. dstaples
  21. ebs_14
  22. robin_brownlee
  23. yeglifer
  24. staceybrotzel
  25. geneprincipe

Clearly if you tweet about the Oilers, there’s a good chance you’re going to get retweeted. I’m fascinated by the fact that a satirical account, @FakeOilersGM, is the fifth most retweeted individual. Shows you what kind of year the Oilers have had, and how engaged Edmontonians are with the Oilers.

Only the Edmonton Journal was retweeted more than 10,000 times. A total of 88 users were retweeted more than 1000 times, 1547 users were retweeted more than 100 times, and nearly 11,000 users were retweeted at least 10 times.


The ten most popular tools or clients used to tweet in 2013 accounted for 84% of all local tweets. The top 25 accounted for just less than 93% of all tweets. There’s definitely a long tail here though, as more than 3300 different clients were used.

  1. Twitter for iPhone
  2. web
  3. Twitter for Android
  4. Twitter for BlackBerry®
  5. TweetDeck
  6. Twitter for iPad
  7. HootSuite
  8. Facebook
  9. Instagram
  10. Tweet Button

Here’s a look at the breakdown:

Tweets by Client (2013)

No surprise to see BlackBerry fall down below Android, but I must admit I am a little surprised it remains so high on the list.

You can see the top users & tools from previous years here: 2012, 2011, 2010, 2009.

Happy Tweeting!

State of the Edmonton Twittersphere 2013: Overview

Welcome to the State of the Edmonton Twittersphere for 2013, my fifth look at the intersection of Twitter and Edmonton. You can see my previous annual recaps here: 2012, 2011, 2010, 2009.

In previous years, I have more or less treated the reports as connected to one another. I’d capture nearly every tweet posted by local users over the year, and compare the data to previous years, and you’d see the growth. This year is different. Twitter made changes to the part of its system that I use to gather the data, so instead of gathering most of the data, I instead was only able to gather a large sample.

The sample for this year’s report is about 13.8 million tweets posted by local users. Local users are defined the same way as before: if a user has his or her location set to Edmonton, St. Albert, Sherwood Park, Leduc, Nisku, Stony Plain, Fort Saskatchewan, Beaumont, Spruce Grove, or matching lat/long coordinates, they are considered an Edmontonian, and thus a “local user”.

Of the 13.8 million tweets in this year’s sample:

  • Just under 800,000 or 5.7% were tagged #yeg.
  • More than 950,000 or 6.9% were retweets.
  • About 5.1 million or 37.2% were replies.
  • Roughly 1.2 million or 9.1% were replies to other local users.
  • Nearly 3.2 million or 23.2% contained links.
  • More than 640,000 or 4.7% were twooshes (exactly 140 characters).

Tweets by Type (2013)

In 2013, the day of the week with most tweets posted was Wednesday, which is consistent with previous years. Sunday and Saturday saw the fewest tweets posted.

Tweets by Type (2013)

Local users used over 840,000 different hashtags in 2013. As usual, hashtags ranged in length from 1 character to 139, excluding the hash, and they were used for just about every purpose you can think of. The average hashtag length was 13 characters.

Here are the top 25 hashtags used by local users in 2013:

  1. #yeg
  2. #oilers
  3. #edmonton
  4. #yegfood
  5. #yegvote
  6. #ableg
  7. #cdnpoli
  8. #yyc
  9. #shpk
  10. #yegwx
  11. #jobs
  12. #yegcc
  13. #nhl
  14. #ff
  15. #yegtraffic
  16. #stalbert
  17. #yegdt
  18. #ualberta
  19. #yegarts
  20. #cbc
  21. #yegweather
  22. #whatshouldplaynext
  23. #teamfollowback
  24. #instantfollowback
  25. #canada

Here’s a visualization of the top 100 hashtags excluding #yeg:

Top Hashtags for 2013

It’s no surprise that #yeg was once again the most popular hashtag, by far. Twitter even declared #yeg as the second most popular trend in Canada for the year. In total, there were 4,611 different hashtags starting with #yeg used by local users in 2013.

Here are the top 25 #yeg-related hashtags:

  1. #yeg
  2. #yegfood
  3. #yegvote
  4. #yegwx
  5. #yegcc
  6. #yegtraffic
  7. #yegdt
  8. #yegarts
  9. #yegweather
  10. #yegarena
  11. #yegmusic
  12. #yegjobs
  13. #yegbike
  14. #yegre
  15. #yegevents
  16. #yegfashion
  17. #yegbiz
  18. #yegfringe
  19. #yegtheatre
  20. #yegtransit
  21. #yegfilm
  22. #yegmedia
  23. #yegpkn
  24. #yegbeer
  25. #yegsa

Here’s a visualization of the top 100 #yeg-related hashtags:

Top #yeg Hashtags for 2013

No surprise that #yegfood remained on top (after #yeg of course) and I suppose it shouldn’t be surprising that in an election year, #yegvote was quite popular. Interesting to me that #yegjobs is so high, but I suppose that could be due to bots or automated tweets.

I’ll have additional data to share in my next post, which will include the most active, replied to, and retweeted users of the year.

Happy Tweeting!

Edmonton’s International Airport is well-positioned for growth in 2014 and beyond

Last year was a good one for the Edmonton International Airport (EIA) with a record-breaking 6.9 million passengers served. Additionally, corporate charter flights from the private terminals increased 30%.

“These record-breaking numbers show that Edmonton International Airport completed its expansion just in time. EIA is a not-for-profit corporation that works for the benefit of our region. To foster economic growth, both air service and our airport facilities must keep pace with demand from our region,” said EIA Vice President of Passenger Market Development Traci Bednard.

There were other positives in 2013 too. Non-stop service to New York City began in May, the new NAV CANADA Air Traffic Control Tower began operations in the spring, Icelandair announced service between Edmonton and Reykjavik, and a new Dallas/Fort Worth flight was announced.

New EIA Air Traffic Control Tower

According to EIA itself, 2013 was its second straight record-breaking year, following strong increases in 2011 and 2012 (other statistics are available here). Thing is, air traffic is up around the world, and EIA wasn’t the only airport to report a record-breaking 2013; Montreal’s Trudeau Airport, the Victoria International Airport, and dozens of international airports did as well. Many others have yet to report figures. I wanted to see EIA’s growth in context, so I went to Statistics Canada to get the data.

Here’s a look at EIA’s passenger traffic growth since 1995 (using data from Statistics Canada, except for 2013, which comes from EIA directly):

eia passenger traffic

Here’s what the year-over-year change has looked like in that same period:

eia passenger traffic change

The massive spike in 1996 was of course due to the consolidation of scheduled service at EIA. In the 2001-2003 period, after 9/11, EIA experienced a slowdown in traffic just as airports everywhere did. Since then, EIA has grown significantly, from about 3 million passengers a year to nearly 7 million in 2013.

I wondered what EIA’s passenger traffic growth has looked like compared with other airports in Canada. Again using figures from Statistics Canada, here’s a look at ten Canadian airports:

airport passenger traffic

What stands out for me is that EIA broke away from the pack in the mid-2000s to become the clear #5 airport behind Toronto, Vancouver, Montreal, and Calgary. There was a slowdown in growth between 2008 and 2010, but EIA seems to have turned things around.

Though passengers are the metric we often think of, aircraft movements is another that is useful to track. One movement is a landing or takeoff of an aircraft and an itinerant movement is essentially a flight from one airport to another. Here’s a look at the itinerant movements for the same airports:

airport movements

Here EIA isn’t as clearly the #5 airport, though it has moved up significantly from the mid-2000s and is now approaching 300,000 itinerant movements per year.

Expansion 2012

If current trends continue, EIA should finally break the 7-million-passengers-per-year milestone in 2014, and the airport’s prospects for growth beyond that look encouraging. I certainly feel that the Expansion 2012 project has resulted in a more attractive, functional airport, and the numbers seem to support that. It’s also a similar sentiment that I often hear Edmontonians express. They’re proud of the airport now, whereas they weren’t before. Future expansion plans will not only add capacity, but will also bring a new hotel and an outlet shopping mall to EIA. And certainly Edmonton’s hot economy will continue to push usage ever higher. Altogether, it makes the outlook for EIA look very good indeed.

For more on EIA’s impressive 2013, check out the press release here.

My coffee consumption went up in 2013

In 2012 I started tracking how many lattes I was drinking (among other things). At the end of the year, I posted the results. As mentioned in that post, I drink at least a mug of black coffee every morning (usually more like two) so I don’t bother tracking that. I still don’t, but I have kept track of my latte consumption for 2013!

Credo Coffee Vanilla Latte

I drank 158 lattes in 2013, up from 120 in 2012. That’s an average of just over 3 lattes per week. I did my best to record diligently and while I’m sure I missed a few, that’s probably fairly accurate. For simplicity, I tracked iced lattes and frappuccino’s as lattes too.

Here are my top ten lattes by number consumed:

  1. Credo Vanilla Latte (45)
  2. Starbucks Caramel Macchiato (22)
  3. Starbucks Cinnamon Dolce Latte (15)
  4. Roast Vanilla Latte (11)
  5. Starbucks Pumpkin Spice Latte (8)
  6. Starbucks Caramel Frappuccino (7)
  7. Second Cup Caramel Corretto (5)
  8. Starbucks Eggnog Latte (5)
  9. Credo Iced Vanilla Latte (4)
  10. Transcend Vanilla Latte (3)

I spread things about a bit more in 2013 with 36 different drinks versus 29 in 2012. Here’s a look at my consumption over the year:

lattes by month

And here’s a look at which days of the week I was most likely to indulge on:

lattes by month

I also started tracking how much tea I drank in 2013 (though not by brand). If I drink tea, it’s almost always in the evening. In 2013, I did that about 126 times. Here’s the breakdown of type:

lattes by month

Last year I wrote that many of my lattes represented “an opportunity to sit down and chat with someone”. Based on my records, about half of those lattes were likely consumed in the company of someone else. Maybe one of my 2014 lattes will be with you?

Edmonton in 2013

Happy New Year! In case you missed the celebration, here was my view of the countdown to 2014 in Churchill Square:

Here’s a collection of some Edmonton-related lists and year-in-review articles for 2013. I’ll keep adding to the list as I find more, so let me know what I have missed.

Happy New Year Edmonton!

You can take a look at the 2012 list here. Looking ahead to 2014? Here’s a list of things to watch for from the Journal. From Omar, here are five bad Edmonton habits to break in 2014.

Recap: Edmonton’s Economic Impact Luncheon 2013

Today more than 900 local leaders filled Hall D at the Shaw Conference Centre for EEDC’s Economic Impact Luncheon. It was Brad Ferguson’s first luncheon as the new CEO of EEDC (you can read my interview with Brad here). Peter Silverstone, Chair of EEDC’s Board of Directors, told us that Brad wanted to go big with the luncheon this year. I think it’s safe to say he delivered, and not just because of the giant screen that dazzled everyone in attendance.

eedc impact luncheon

The program began with remarks from the Province and City. Minister of Finance Doug Horner was on hand to bring greetings from the provincial government. He sounded positive, declaring that Alberta would remain Canada’s growth leader, but also realistic. “You’ve heard over the past few weeks about the province’s fiscal challenges,” he said. “You’re going to hear more.” Next up was Mayor Stephen Mandel, and he too sounded upbeat, calling Edmonton “the most entrepreneurial city in the country.” Both men talked about the incredible opportunity that Alberta affords.

Brad followed the dignitaries and he brought a more even tone to the event. He delivered EEDC’s Statement of Intent for 2013-2015, which you can download here. The highlights are that EEDC intends to:

  • “Refocus and re-engage the organization” and will “get back into the industry development business.”
  • Become the change they want to see in the marketplace, which means being competitive vs. complacent.
  • “Fundamentally change the value we deliver to the market.”
  • Bring clarity and confidence in the structure of the organization.
  • Redefine stakeholder relationships within the economic development system.

There’s also a section on “being accountable” that reads:

We believe strongly in building a performance-based culture, and will be working throughout 2013 to build a reporting process of transparency and accountability. To build high-performance business units, each division will focus on its objectives, goals, strategies, and measures – a change from the past to a future focused on a new level of predictable performance. 2013 will be a year of transition, new leadership, new processes and new accountabilities.

Of course the big highlight is the new organizational objective:

To ensure Edmonton and the Capital Region outperform every major economic jurisdiction in North America consistently over the next 20 years – no matter if the price of oil is $40 or $140.

That objective is all Brad, and it speaks to his commitment to competitiveness.

Reading through the longer version of the Statement of Intent, it is clear that major change is on the way for EEDC in 2013. The section on EEDC’s divisional approach makes clear that each division, from the Shaw Conference Centre to Edmonton Tourism, must be held accountable and perform well. It also opens the door for one or more of those divisions to leave EEDC, something that has been discussed with growing frequency. “We are organized to maximize operating efficiency, with proactive orientation and resource allocation along with clear exit strategies…” Furthermore, the list of priorities highlights that alignment with the City of Edmonton and an organizational restructuring is on the way. Perhaps EEDC needs to become a leaner organization in order to execute on its new objective (for the record, I believe it does).

EEDC Impact Luncheon 2013

Here’s what Brad said in the press release for today’s luncheon:

“We are upfront and clear in outlining what we are about and what we will do this year,” says Ferguson. “Edmonton is a great northern city with unlimited entrepreneurship, education and energy — we will be a beacon toward which people who crave opportunity will come.”

Far more interesting is what he said during his remarks. Here are a few quotes I made note of:

  • “When the head of EEDC and the Mayor are in sync, great things can happen. When they are disconnected, the city perishes.”
  • “The self-esteem of Edmontonians is just as volatile as the price of oil, and that has to change. Our self-esteem issues must be conquered.”
  • “When the going gets tough, the tough gain market share. Now is our time.”
  • “We need to have less bravado about Alberta and more about our contribution to the country.”
  • “We need to start talking about what the premier isn’t talking about – and that’s a stable revenue framework.”
  • “I can promise you we’ll never fail because we didn’t try hard enough, or because we lost focus.”

Brad talked about why Edmonton is Canada’s economic and entrepreneurial powerhouse, but he also highlighted some of the dark cloud he sees looming. The message was the same one he has been reiterating since he took the job: we cannot be complacent. It wasn’t all so heavy though. Brad also joked about possibly needing to save the Oilers again, and remarked that we may or may not have a new mayor in October (which I don’t think was meant to be funny, even though the crowd nervously chuckled). He finished with a call-to-action: “come build it here.”

The guest speaker was former Suncor Energy CEO Rick George. He shared some thoughts on Alberta and the future we have ahead of us. Though he touched on some of the topics discussed in his book, Sun Rise: Suncor, The Oil Sands And The Future Of Energy, he didn’t get into too many details about the oil sands. He did challenge everyone to look far down the road, echoing Brad’s earlier call for a plan for Alberta. Rick described himself as “a hopeless optimist” and said we need both optimism and imagination to succeed. “Without optimism, there’s little room for contrarianism and the outside-the-box thinking needed to turn the corner,” he said. Everyone in attendance took home a copy of Rick’s book.

I loved the giant screen and the reorientation of the stage at today’s event. As we ate lunch, images and factoids about Edmonton’s past and present danced across the screen. The event was live-streamed, and it sounds like that was a big success. There was a lot of discussion about the event on Twitter too, using the #yegimpact hashtag, and that always makes these things more interesting.

Most of all I enjoyed the refreshing approach that Brad brought to today’s luncheon. Even, measured, realistic, honest. Sure there are plenty of reasons to be optimistic, but that doesn’t mean there aren’t risks. We can’t take our eye off the prize.

Want to compare to years past? You can read my recaps of previous EEDC luncheons here: 2012 Annual Luncheon, 2012 Economic Outlook Luncheon, 2011 Annual Luncheon, 2010 Annual Luncheon, 2010 Economic Outlook Luncheon.

Keep an eye on this URL for speaking notes, video, and other materials from today’s luncheon. Be sure to follow @EEDC and @EEDC_BRAD on Twitter for updates.