Have you ever used a news aggregator like Google News? My guess is that you have, at least once. While these aggregators drive traffic to newspapers, magazines, and other content websites, they also cause problems with the headlines authors choose for a particular story:
Journalist over the years have assumed they were writing their headlines and articles for two audiences–fickle readers and nitpicking editors. Today, there is a third important arbiter of their work: the software programs that scour the Web, analyzing and ranking online news articles on behalf of Internet search engines like Google, Yahoo and MSN.
“The search engine has to get a straightforward, factual headline, so it can understand it,” Nic Newman, head of product development and technology at BBC News Interactive, said.
Seems that these headline aggregators don’t like wit or humor. Is that a problem with the current crop of readers? Yes. Is it something that presents an opportunity? Again, yes. All you have to do, news media people, is ask for it:
“Google, oh great one…with your vast resources and large repositories of data, surely you can present to us an algorithm that is able to craft funny headlines, complete with all the inside jokes your spiders can discover…bestow upon us mere mortals such an algorithm, and call it Google Headlines (beta, naturally)…and we shall be forever grateful.”
They can’t deny a request like that! Or can they?
Read: CNET News.com