I have written quite a bit about what I call “Average Joe Podcasting“, or podcasting for normal people who don’t want to turn it into a business. I have also mentioned that I think the most common form of podcasting will indeed be this kind of hobby podcasting, not radio-style business podcasting. Unfortunately, it seems rare that someone else understands this, but today I found another person who does:
Rob Walch, a podcasting consultant and host of the popular 411 interview podcast, says he’s bombarded with questions from people looking to strike gold with podcasts. His advice? “I tell people that over 80% of podcasters will never even break even,” he says. “This is a hobby. You don’t expect to make money from flying model airplanes, and chances are you aren’t going to make money from podcasting.” Still, for trailblazers like Curry who are quickly forging links to one another, it won’t be for a lack of trying.
Well said, and in a way that I think a lot of people will be able to understand. Not that it’s bad for people like Curry to try and make some money from it, every industry needs that, I just feel that it won’t overshadow the rest of podcasting for very much longer.