Engadget Numbers and Misconceptions

Post ImageAs you probably know, Engadget is one of my favorite blogs. I read it all the time because I know I’ll find something new and interesting. And as last Tuesday proved, I’m not the only one who reads Engadget! It has been widely reported that Engadget had 10 million page views that day (with CES and the Steve Jobs keynote going on). Managing editor Ryan Block says the numbers were actually higher than that, and sets a few things straight:

Again, we quoted that traffic was “into 8 figures”, counting the rest of the Engadget network (Mobile, HD, Japanese, Chinese, and Spanish) and that’s even more still. I’m not going to discuss numbers, but I was very proud of what we accomplished, and I’d have been proud if we only did 10m.

He also says they had increased uniques, suffered absolutely no downtime, and attributed most of the reliability and performance to WIN’s Blogsmith platform. Whatever the actual details, it’s clear that Engadget did amazingly well on Tuesday.

Congrats to Ryan and team, and keep it up!

Read: Ryan Block