Tag: edmonton

Preview: Launch Party Edmonton 1

Edmonton’s first Launch Party is set to rock your socks off on Wednesday evening (on ShareEdmonton). There won’t be any formal presentations or panels, but the event will be a great opportunity to network with some of Edmonton’s best and brightest entrepreneurs and developers. It’s also a chance to celebrate the creative and interesting things happening here!

Ten local “startups” will be featured, as announced here. Here’s what you need to know about these companies and the people behind them:

  • Beamdog
    TWO WORDS: Game Distribution
    WHAT: A digital distribution service for games (think Steam).
    KEY PEOPLE: Trent Oster, formerly of BioWare.
    WHY YOU SHOULD CARE: This is the startup I know the least about! There are some amazing folks in the game industry here in Edmonton, and Trent is one of them. Video games continue to move further into the mainstream, and onto dozens of mobile devices. There’s lots of opportunity.

  • Connect13
    TWO WORDS: Youth Advertising
    WHAT: A social media advertising network targeting Canadian youth.
    KEY PEOPLE: Kevin Swan of Nexopia, Boriz Wertz of W Media Ventures (AbeBooks, Nexopia, Techvibes, others), and others.
    WHY YOU SHOULD CARE: The team’s experience with Nexopia (a social network focused on youth) is what gave birth to Connect13. They are web savvy, they know how to reach young people, and they’re using social media to create an innovative new advertising platform. Large, growing market that is currently being underserved.
    FOLLOW: Twitter

  • Edistorm
    TWO WORDS: Social Brainstorming
    WHAT: Online brainstorming service that lets you share with others in real-time.
    KEY PEOPLE: Reg Cheramy, serial entrepreneur (ZigTag, Book That Bet, One Clap, others).
    PREVIOUSLY SEEN AT: DemoCampEdmonton4, Start Me Up at ICE 2009
    WHY YOU SHOULD CARE: We brainstorm all the time, but typically we’re limited to sticky notes and whiteboards. Edistorm brings brainstorming to the web, so that you can brainstorm with people all around the world, in real-time. Lots of opportunity for decentralized teams, events, etc.
    FOLLOW: Facebook, Twitter

  • Empire Avenue
    TWO WORDS: Monetizing Influence
    WHAT: Measures influence online for monetization via advertising.
    KEY PEOPLE: Duleepa Wijayawardhana formerly of BioWare and Sun/MySQL, Tom Ohle, experienced marketer, Brad Grier, social media guru and blogger for Future Shop, and others.
    WHY YOU SHOULD CARE: People love rankings, and Empire Ave offers a fun way to see how you compare to others online. It’s also an interesting approach to online advertising, a welcome innovation in a world dominated by AdWords.
    PREVIOUSLY SEEN AT: Empire Avenue Launch Party
    FOLLOW: Blog, Facebook, Twitter

  • FotoJournal
    TWO WORDS: Photographer Blogs
    WHAT: Blogging platform built specifically for photographers.
    KEY PEOPLE: Kyle Fox, designer and web developer, formerly of Lift Interactive, currently at Yardstick Software, Jon Smelquist, designer and web developer.
    WHY YOU SHOULD CARE: The proliferation of digital cameras means there are more photographers than ever, making it harder for the pros to stand out from the crowd. WordPress is great for text, but not so great for photos – that’s the void that FotoJournal fills.
    FOLLOW: Facebook, Twitter

  • Mailout Interactive
    TWO WORDS: Email Services
    WHAT: Professionally designed email newsletters and management.
    KEY PEOPLE: Gregg Oldring, founder, Jon Larson, business development, and others.
    WHY YOU SHOULD CARE: Already eight years old, Mailout Interactive is well-established in Edmonton and elsewhere. Dozens of organizations use Industry Mailout, including the City of Edmonton, Original Fare, Homeward Trust, and others. They have a proven, powerful email platform, and email isn’t going anywhere.
    FOLLOW: Facebook, Twitter

  • PureInbox
    TWO WORDS: Information Synchronization
    WHAT: Information synchronization service, wirelessly to any device.
    KEY PEOPLE: Sam Huang, co-founder of Gennux Microsystems, and others.
    PREVIOUSLY SEEN AT: DemoCampEdmonton4
    WHY YOU SHOULD CARE: Email, contacts, calendars, task lists, files – we have more than ever, and we want to access them from any device, no matter where we are. That’s the heady challenge that PureInbox is tackling, with support for Windows Mobile, BlackBerry, the iPhone, and more.

  • Seek Your Own Proof
    TWO WORDS: Smart Entertainment
    WHAT: Online community for kids to investigate history and science.
    KEY PEOPLE: Ken Bautista, one of Edmonton’s Top 40 Under 40, Norman Mendoza of Redengine, and others.
    PREVIOUSLY SEEN AT: DemoCampEdmonton9
    WHY YOU SHOULD CARE: They won TEC VenturePrize, accepted financing from Foundation Equity, and recently signed a deal with Discovery Kids. An all-star team off to an incredible start – keep an eye on this one!
    FOLLOW: Facebook

  • SnowSeekers
    TWO WORDS: Winter Content
    WHAT: Highlights winter destinations in Alberta & British Columbia.
    KEY PEOPLE: Jim Barr, former journalist, and others.
    WHY YOU SHOULD CARE: Fresh off the Winter Olympics, winter tourism in Western Canada is booming. SnowSeekers takes the traditional destination guide to the next level, with in-depth information, mobile apps, and regularly updated content.
    FOLLOW: Blog, Facebook

  • Yardstick Software
    TWO WORDS: Web Testing
    WHAT: Web-based training and testing software and services.
    KEY PEOPLE: Chris LaBossiere, co-founder, Don Riep, co-founder, Greg Kureluk, business development, and others.
    PREVIOUSLY SEEN AT: DemoCampEdmonton8
    WHY YOU SHOULD CARE: Experienced team, active in the community, highly decorated, with a large, loyal customer base, and a culture tuned to change and fast growth. Yardstick surrounds itself with great people, and is well-positioned for additional success. A gem among Edmonton tech companies.
    FOLLOW: Twitter

You can follow all of the above organizations and individuals on Twitter here.

It should be a great evening. The festivities get underway at 6:30pm at the Matrix Hotel. If you don’t already have tickets, you can buy them here for just $10 (some will be available at the door for $15). Follow StartupEdmonton for updates. See you there!

Edmonton Notes for 2/27/2010

Here are my weekly Edmonton notes:

What’s next for Edmonton Stories?

The last time I wrote about Edmonton Stories, I questioned the value of the initiative. Here’s what I wrote back in September:

I think Edmonton Stories is a great concept, and I’m glad to see that Edmontonians are contributing stories. The project was created to help market the city elsewhere though, and I don’t think it is accomplishing that yet.

I didn’t see any connection between the fantastic collection of stories that Edmontonians had contributed to the site and the marketing of Edmonton to others. Based on the reaction to that post, I don’t think I was alone in wondering what the next step was for Edmonton Stories.

Last week I sat down with Mary Pat Barry, Communications Branch Manager at the City of Edmonton, to try to get an answer to that question. We talked for about an hour in her office at City Hall, looking at the website itself, statistics, a case study, and marketing materials. The fact that I had been critical of the project in the past didn’t seem to bother Mary Pat. Not because she didn’t care, but because she was so excited to convince me of the value of Edmonton Stories. She could see the bigger picture, and she wanted me to see it too.

First, here are the latest statistics (May 14, 2009 to January 31, 2010):

  • 272 stories posted
    • 176 user generated
    • 55 containing video
    • 5 containing audio
    • 6 non-English language stories
  • 515 comments posted (100 stories have comments)
  • Users in 3,929 cities from 162 countries have visited the site
  • Total Visits: 203,685
  • Total Unique Visitors: 162,313
  • Total Page Views: 542,488
  • Time on Site: 00:01:42
  • 59.3% of visitors came from outside Edmonton

The statistics have also been broken down into two phases: the contesting phase (May 14 to September 15) and the post-contesting phase (September 16 to January 31). The number of visits and page views have both declined from the first phase to the second, but after talking to Mary Pat, I’m not sure that matters much.

At its core, Edmonton Stories is all about labor and visitor attraction. It exists because the old or standard ways of attracting skilled labor or visitors to Edmonton either are not very effective, or are very expensive. It exists because the best people to share why Edmonton is a great city are Edmontonians themselves. With that in mind, I think it’s useful to think of Edmonton Stories as a two-stage project:

  1. Gather stories from Edmontonians
  2. Attract labor and visitors using those stories

Mary Pat said she was “awed” with regards to the first stage. That so many Edmontonians took the time to write and share their stories is not something to take lightly. The collection of stories is a great asset.

The second stage is the answer to what’s next. Instead of just explaining it to me, Mary Pat showed me a recruitment partnership case study with the Edmonton Police Service (EPS).

In the fall of 2009 EPS was set to launch a recruiting initiative in select locations in the United States (Seattle, Cleveland and New York City). Confident that the EPS Recruiting Unit could effectively extol the attractiveness of the police service and the work it demands, EPS turned to the City of Edmonton for advice on how they might promote Edmonton as a potential home for recruits and their families.

The City of Edmonton’s solution? Edmonton Stories. The idea was to use the content on EdmontonStories.ca, the personal, tangible experiences of real people, in a targeted way to help EPS recruit new members. I remember reading about the recruitment efforts, but the news articles never mentioned that Edmonton Stories was involved. Here’s what Edmonton Stories did to help:

  • Built a dedicated page featuring stories written by Edmonton police officers: http://www.edmontonstories.ca/eps
  • Created a guide for on-site recruits describing how best to use the dedicated page
  • Produced branded “conversation cards” to hand out at hiring fairs
  • Promoted the dedicated EPS page on Twitter, Facebook, and Google AdWords.

The experiment was a great success. Edmonton Stories had 6.7 times more visitors from Cleveland after the recruitment fair, and 8.1 times more visitors from New York City (the first city, Seattle, was sort of used to figure things out). According to candidate surveys, 74% had not considered Edmonton as a place to live before the recruitment fair, while after, 76% reported they would likely or very likely relocate to Edmonton, and 84% planned on submitting an application to EPS within the next six months. Most importantly, EPS received an “unprecedented” number of detailed applications from potential recruits met at the recruitment fairs. The total number is 6, but for an application process that can take 18 months, that’s seen as very successful.

It’s difficult, of course, to separate the effect Edmonton Stories had on the campaign from the rest of the EPS recruitment efforts, but those involved feel Edmonton Stories had a significant impact.

The City of Edmonton can now take what was developed for the EPS and apply it to other industries. They can provide specific industry stories, the recruiters guide, conversation cards, and much more to recruiters to help attract talent to Edmonton. The stories that Edmontonians have shared are finally being put to use.

I asked Mary Pat if the focus on helping recruiters would take away from maintaining the website itself. While she conceded that less effort has been put into attracting new stories, she said that the website certainly remains a focus. She highlighted two things – translations and a redesign. The team is working on 19 languages for 36 stories, with 10 languages available at launch. The translations take time, because Edmonton Stories works to get approval from each of the authors before posting. The redesign, live as of today, brings a fresh look, a news section, new ways of discovering stories, and tighter integration with social media services.

I think that asking whether or not Edmonton Stories is delivering a return on investment is still a fair question. However, it’s clear to me now that there’s direction and a way for the site to deliver on its core objective of attracting labor and visitors to Edmonton. I think the EPS case study is exciting, and demonstrates that Edmonton Stories can provide value.

Edmonton’s Municipal Development Plan passes second reading

City Council passed the Municipal Development Plan in second reading tonight. Titled “The Way We Grow,” the document is Edmonton’s strategic growth and development plan, meant to shape urban form and guide future land use. It must now be approved by the Capital Region Board, after which it’ll return to Council for third reading (expected in the May-June timeframe). Here are a few notes on the evening:

  • Councillors Henderson and Krushell pounced on the removal of the words “winter city” from the plan. Councillor Henderson’s proposed amendment was passed unanimously, changing the wording to something like the following: “That all urban design reflects that Edmonton is a winter city, allowing citizens to enjoy it in all seasons.”
  • Councillor Iveson pushed for stronger language around intensification targets, arguing that we need to move beyond simple aspiration to achieving meaningful outcomes. His amendment was passed unanimously.
  • Mayor Mandel said that Councillor Iveson’s amendment was a clear statement that Council wants more aggressive intensification, something the Mayor has supported. He again urged creative solutions to cost difficulties for infill development.
  • There was quite a bit of discussion on the topic of gravel mines in the river valley. I suspect we’ll hear more about that in the future.

The Greater Edmonton Alliance has played a key role in the evolution of the MDP, through it’s campaign to “create a vibrant and sustainable food economy.” Hundreds of Edmontonians once again filled City Hall this evening to show their support. Here are a few photos:

MDP Second Reading

MDP Second Reading

MDP Second ReadingMDP Second Reading

If you’d like to be notified about future GEA events and initiatives, consider joining their mailing list.

GEA has had great success with the campaign, perhaps most memorably with The Great Potato Giveaway. It’ll be interesting to see which issue GEA turns its attention to next.

You can see a few more photos from the evening here.

UPDATE: Don posted his thoughts here.

Help bring Tech Days Canada to Edmonton!

Microsoft is planning the 2010 edition of Tech Days Canada, and they’re considering a stop here in Edmonton. In previous years, local developers have had to make the trip down to Calgary. If you’ve never heard of Tech Days, here’s what it’s all about:

With forty 200+ level sessions, Tech Days is the learning conference on both current technologies and new products like Windows 7, Exchange 2010 and much more.

The idea is to bring technical training content from TechEd, Mix, PDC, and other Microsoft conferences to Canadian developers and IT pros. There are sessions on Silverlight, test driven development, virtualization, IIS7, SharePoint, refactoring, Visual Studio, and more. I have led three sessions at Tech Days Calgary in past years, on ADO.NET Data Services, Internet Explorer 8, and REST Services with WCF.

When Microsoft was planning Tech Days 2009, they considered stopping here, but we lost out to Halifax. I don’t know about you, but I don’t want to see that happen again.

I think there are definitely enough local developers and IT professionals to host Tech Days here, so let’s make the decision for Microsoft an easy one! If you want to see Tech Days come to Edmonton this year, email damirb@microsoft.com, or tweet your interest!

Edmonton Notes for 2/20/2010

Here are my weekly Edmonton notes:

Edmonton

How much do traffic signs cost?

I read with great interest this week about the City of Edmonton’s new residential speed reduction pilot. Speed limits have been on my radar since late last year when Patricia Grell of the Woodcroft community started her Safe Speed Limits blog. She and many others have been pushing for a reduction to 30km/h on residential streets. The pilot goes half way, to 40km/h, and will take place in six Edmonton neighbourhoods: Woodcroft, Beverley Heights, Ottewell, King Edward Park, Westridge/Wolf Willow and Twin Brooks.

Those communities were selected based on “the extent of the speeding problem” as well as traffic volume, the number of playgrounds and schools, etc. The City consulted with the Edmonton Federation of Community Leagues to identify community leagues that would be willing to participate. EFCL Executive Director Allan Bolstad told me that community leagues will act as the “window into the neighbourhoods”, both to help inform and educate, as well as gather feedback on how well the program is working. He said the community leagues will meet mid-March to start implementation, and will continue to meet regularly to evaluate.

The City of Edmonton already has traffic safety programs of course, and they will be integrated into the pilot. Specifically, Speed Watch (which shows drivers their speed), Neighbourhood Pace Cars (vehicles that act as mobile speed bumps), and Safe Speed Community Vans will all be used. Dan Jones from the City’s Office of Traffic Safety said there will also be digital readout speed trailers (like the ones you see at construction sites) and of course, new traffic signs.

He also confirmed that the projected cost for the pilot is $100,000 per neighbourhood. I’m in favor of reducing speed limits, if only so that police officers can ticket people at 50km/h instead of the current 60km/h, but when I heard that figure I thought it sounded rather expensive. Allan Bolstad said he too was “puzzled” by the amount. If I understand things correctly, only the signs are new – the other programs already exist and presumably already have the appropriate funding. Which begs the question – how much do traffic signs cost?

To find out, I talked to Rick MacAdams from Edmonton-based hi signs. They manufacture a wide range of signs, including the speed limit signs you’d see around town. Their speed limit sign, the RB-1, comes in two versions: one with a high intensity reflective film and one with a “diamond grade” reflective film (both films are 3M products). The first costs $76.70 per sign while the diamond grade one costs $109.38. That’s if you’re buying one or two signs; there are discounts for large volume orders, of course.

Next question – how many signs are required in each neighbourhood? I decided to go to Google Maps, to count the number of straight street segments in a couple of the neighbourhoods. I took that number, and multiplied it by two (so we have signs for each direction). The range I came up with was between 60 and 120 signs per neighbourhood. You can probably do the math, but at 120 signs per neighbourhood, using the highest price per sign, the total comes to $13,125.60 per neighbourhood. So a grand total for the pilot of $78,753.60. Nowhere close to the $100,000 per neighbourhood that has been projected!

Now this back-of-the-napkin analysis leaves a number of things out. For one, the time and cost required to have crews post the signs in each neighbourhood. For another, the cost of the digital speed readout trailers. There will also likely be marketing costs. But it also leaves out the fact that the City of Edmonton has its own sign creation department, so the cost per sign is probably far less than what hi signs would charge. And my analysis probably significantly overestimates the number of signs required for each neighbourhood.

So I’m left happy but confused and maybe even a little alarmed. Happy that the City has heard residents and is testing residential speed limit reductions to see if it improves community safety. Confused because I can’t imagine why this pilot will cost $600,000.

January 2010 Headlines: Edmonton Journal vs. Edmonton Sun

I think it’s fair to say that Edmonton’s two major dailies have strong stereotypes attached to them. The Edmonton Journal, as the capital region’s newspaper of record, is generally considered reliable, encompassing, and important, with an emphasis on politics and current events. The Edmonton Sun, which has just less than half of the Journal’s weekly circulation (according to data from 2008), is generally considered a bit more tabloid-like, with an emphasis on sports and special sections. But I’m not happy with stereotypes – I like data!

There is obviously much more to a newspaper than its headlines, but I figured that was a good starting point for comparison. Using data extracted from Twitter (which means it may be incomplete) I compared headlines from The Journal and The Sun for January 2010. I counted 662 headlines for The Journal (in blue) and 589 headlines for The Sun (in red).

 

The most frequently used words in The Journal’s headlines were: Edmonton, Alberta, new, fire, man, woman, Oilers, Calgary, gallery, and police.

The most frequently used words in The Sun’s headlines were: Haiti, Canada, city, man, Canadian, Edmonton, Alberta, Hatian, new, and quake.

Here’s a quick comparison of the average length, average number of words, and average Automated Readability Index (ARI) for each headline:

I’m not sure that calculating the ARI for a headline is valid, but calculating it for the collection of headlines isn’t valid either (because they aren’t equivalent to sentences). I did look at the collection though – The Journal used 865 complex words, whereas The Sun used 552 (a complex word is three syllables or more, as determined using this online tool).

I don’t know what the takeaway is here, but I thought it was interesting enough to share. I’ll probably revisit this again in the future, with additional news sources, and probably some sentiment analysis as well. If you have any suggestions, let me know in the comments!

State of the Edmonton Twittersphere – January 2010

Welcome to the first State of the Edmonton Twittersphere of 2010, my look at the intersection of Twitter and Edmonton, AB. You can see last month’s stats here.

For information on the data, definitions, and other background, click here.

For January 2010:

# of local users: 5841 (an increase of 324 from December)
# of tweets by local users: 328227
# of tweets by local users containing #yeg: 20865 (6.4%)
# of tweets by local users that were replies: 114740 (35.0%)
# of tweets by local users containing links: 81789 (24.9%)
# of tweets by local users that were retweets: 23633 (7.2%)
# of tweets by local users that were twooshes: 18077 (5.5%)

Here are the numbers above in graphic form:

Here are the top clients used by local users for posting updates:

Some other interesting stats for the month:

  • Just under 51% of all local tweets were posted between 9 AM and 5 PM.
  • Local users posted roughly 7.4 tweets per minute in January (compared to 6.7 tweets per minute in December).
  • The day with the most local tweets posted was January 27 at 13518. On average, 10588 local tweets were posted each day (compared to 9568 in December).
  • Of the 114740 replies posted by local users this month, 41713 or 36.4% were to other local users.
  • A total of 1236 users posted 50 times or more in January. In comparison, 854 users posted just once.

Here are the top ten most followed local users:

  1. revtrev
  2. Pat_Lorna
  3. wearestereos
  4. LesM
  5. dancinginlife
  6. DrBarryLycka
  7. dragonage
  8. NHL_Oilers
  9. DarleneV
  10. subunit1

Here are the top ten most listed local users:

  1. DaBaby
  2. revtrev
  3. dragonage
  4. redneckmommy
  5. NHL_Oilers
  6. paradepro
  7. dancinginlife
  8. Pat_Lorna
  9. gsiemens
  10. wearestereos

Here are the top ten most active local users:

  1. EdmontonBizcaf
  2. Gen22
  3. etownmelly
  4. PsychicJay
  5. rootnl2k
  6. GeneralTekno
  7. Lois_Taylor
  8. trinamlee
  9. steenyweeny
  10. Sajeder

Here are the top ten most active local users using #yeg:

  1. WeatherEdmonton
  2. edmontonjournal
  3. DebraWard
  4. iNews880
  5. cbcedmonton
  6. yegtraffic
  7. Tamara_Stecyk
  8. livingsanctuary
  9. ZoomJer
  10. BrentWelch

Final Thoughts

Slight increase in the number of active users this month, which basically brings us back to where we were in November. Quite a significant increase in the number of tweets posted this month too – we even broke 13,000 per day!

Edmonton continues to have the most tagged tweets and the most conversations (replies to one another). We’ve had a bunch of tweetups lately too. We really do have an amazing community in Edmonton!

I’m going to do a separate post on Olympics tweets, because I think there is some really interesting data there. Edmontonians posted a lot during the opening cemeronies!

Christmas Charity Auction Dinner at Ric’s Grill

When Graham Hicks asked if I wanted to be involved in the Edmonton Sun’s annual Christmas Charity Auction back in October, I was flattered. And to honest, a little worried. I would host one of the “media dinners” – local media personalities paired up with a restaurant. With well-known local celebs like Global TV’s Gord Steinke and Lynda Steele (who went for $2255), who would bid on me, I wondered? What if no one bid on me?! Still, I relished the opportunity to represent Edmonton’s social media community, not to mention partake in two of my favorite things: meeting new people, and food.

It turns out there were 16 bids on my media dinner, with the final bid going for $140. Not bad! The auction supports the Edmonton Christmas Bureau, Sign of Hope, Stollery Children’s Hospital Foundation, and the United Way. A total of $240,000 was raised last year, down from the $350,000 raised in 2008 but still quite good. Since 2003, the charity auction has raised an impressive $1.3 million!

Last Wednesday, Sharon and I were joined by winning bidder Terri Lynn and her friends Kelly, Sue, and Ginette, at Ric’s Grill downtown. The foursome had participated in the auction in years past, winning a very enjoyable dinner with CBC’s Ron Wilson and Peter Brown (with Gurvinder Bhatia at Bistecca). An evening with those guys is pretty hard to top, but I thought our dinner went really well!

After introductions (and thanks to Terri Lynn for bidding on me) our conversation shifted to food and local restaurants, given that all of us are such fans. Terri Lynn shared that she reads Sharon’s blog every morning, something that I think an increasing number of Edmontonians do! We talked a little about memorable blogging moments, given that the Alberta budget website thing had just happened, and of course about how Sharon and I got into blogging.

Dinner was great too – I especially enjoyed the almond goat cheese crostini starter. Sharon wrote more about the dinner here.

Thanks again to Terri Lynn, Kelly, Sue, and Ginette, as well as Ric’s Grill, for a great evening, and congratulations to Graham Hicks and the Edmonton Sun for another successful auction!