iTunes Plus Launches

Post ImageSteve Jobs has finally made good on his promise to offer DRM-free music through iTunes. Apple is announcing today the availability of iTunes Plus:

Apple® today launched iTunes® Plus—DRM-free music tracks featuring high quality 256 kbps AAC encoding for audio quality virtually indistinguishable from the original recordings—for just $1.29 per song.

In addition, iTunes customers can now easily upgrade their library of previously purchased EMI content to iTunes Plus tracks for just 30 cents a song and $3.00 for most albums.

I think this is great news. The more retailers that offer DRM-free music the better! I am kind of confused by the pricing though.

Why are DRM-free tracks more expensive than DRM’d ones? They are higher quality encodings, sure, but so high than an extra 30 cents is warranted to cover the costs of storage and transfer? I don’t think so. Not when Amazon S3 sells bandwidth for 20 cents per GB.

I also find it kind of insulting that they named the store “iTunes Plus”. A more appropriate name would be “the iTunes you actually want” or something. Seriously.

Read: Apple