I was surfing around Yahoo! News yesterday when I came across this story: 7-Elevens become Simpsons ‘Kwik-E-Marts’. How awesome is that? Eleven locations in the US and one in Canada have been converted to Kwik-E-Marts, selling things like Buzz Cola, KrustyO’s cereal, and Squishees. There’s a wicked photoset at Flickr that shows just how detailed these real-life Kwik-E-Marts are.
John Biehler visited the Coquitlam, BC location yesterday (lucky bastard):
One thing that struck me (and that others have posted about) is the lengths they went to do it right….it’s easy enough to slap a few posters up for a big movie but to transform an entire store to something as beloved as a Kwik-E-Mart is pure genius.
Agreed. This is one of the best movie promotion ideas ever! Too bad I won’t get to see one of the Kwik-E-Marts in person. The movie opens July 27th.
Read: Yahoo! News