Podcasting is not more popular than blogging

Post ImageI want podcasting to be as popular as anyone else does (hey, my business depends on it) but at the same time, I am not naive enough to think that podcasting is more popular than blogging. That’s precisely how Podcasting News interpreted some recent Nielsen/NetRatings data however:

Nielsen//NetRatings announced today that 6.6 percent of the U.S. adult online population, or 9.2 million Web users, have recently downloaded an audio podcast. 4.0 percent, or 5.6 million Web users, have recently downloaded a video podcast. These figures put the podcasting population on a par with those who publish blogs, 4.8 percent, and online daters, 3.9 percent.

The key word there is “publish” – not people who have read a blog, but people who actually create one. You can’t compare listeners for podcasting to creators for blogs and call it a fair comparison! When the number of people creating podcasts gets to be the same as for blogs, there might be a story.

You’ve really got to think about what you’re reading these days.

Read: Podcasting News