Warnings on soft drinks?

Post ImageYou’ve got to be kidding me:

An organization that lobbies for increased regulation of the food and drug industries called on Wednesday for cigarette-style warnings on soft drinks to alert consumers that too much of the beverages can cause obesity and other health problems.

I’ll admit that people generally don’t think of pop (or soda for the Americans reading) when they think of what causes obesity, but get real. A warning label? Yeah, because that’s really going to make me think twice about buying my weekly case of Coke. I saw Super Size Me and I still drink Coke when I order McDonalds. Maybe it’s just me?

Read: New York Times

Coca-Cola Zero

For all my fellow Coke addicts, a new no-calorie version is coming soon, called Coca-Cola Zero:

The drink will be sweetened partly with a blend of aspartame and acesulfame potassium. Aspartame is a key ingredient in Diet Coke, but a spokesman for the Atlanta-based company said Coca-Cola Zero will have a unique taste.

The new drink will debut in the United States in June, and hopefully not too long after that in Canada. The can looks pretty sweet, I must say. Of course I want to try it, if for no other reason than because it’s a Coke product. But makes me wonder happened to Coke C2? Failure? Sure doesn’t seem relevant anymore.

Want to know what the coolest part about Coca-Cola Zero is? The marketing campaign is slick! According to the official site, the company will be auctioning off “a special Coca-Cola Zero sample pack” on eBay sometime in April, with all proceeds being donated to charity. Regardless of how neat that idea is, the press release makes me laugh:

The auction marks the first time The Coca-Cola Company has offered any new product on eBay prior to launching it nationally.

You don’t say! I don’t know ANYONE who has bought Coke on eBay, probably because it’s a dumb place to buy it. I can’t believe they had to point that out!

Read: MSNBC and Press Release