You may have heard the recent story about iPods and how they are more popular than beer among US students according to a biannual study. It’s apparently the first time since 1997 than beer has been knocked from the top of the list. Naturally, one wonders why the iPod is so popular? Managing partner of Student Monitor Eric Weil thinks he knows why:
Part of the explosion in its popularity may be due to the iPod’s use as a learning tool in the form of “podcasting”, technology that allows students to download lectures directly into their handheld devices to be listened to and viewed at their convenience, suggested Weil.
“Professors are using whatever way they can to jam information into students’ brains,” said Weil.
Wishful thinking Eric! I don’t seem to recall any colleges or universities making a big deal out of podcasting just yet. Sure there’s a few professors who have started using the technology, but hardly enough to cause students to give up beer!
A more likely reason is that there are simply more students who like music than who like beer. I also wouldn’t be surprised if there are a bunch of students who call their MP3 players “iPods” even if they aren’t. I’m expecting beer to be back on top again next year.
Read: Yahoo News
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