WinterCity Strategy: Let’s embrace winter in Edmonton

wintercity strategyTonight Edmonton took another bold step toward becoming a city that embraces winter rather than one that simply endures it. Dozens of Edmontonians filled City Hall for the WinterCity Strategy Kick-Off Party which featured a keynote address from John Furlong, CEO of the Vancouver Olympic Organizing Committee. His remarks were passionate and inspirational and left me feeling absolutely pumped about playing even a small role in helping to tackle the challenge before us.

As part of a move to encourage citizens to embrace and engage in winter, the City of Edmonton is leading the development of a new WinterCity Strategy to highlight Edmonton as a leading winter city.

This strategy is about changing how many of us feel about winter – from enduring to embracing it.

When John took his turn at the podium this evening, he did so wearing an Oilers jersey and joked that he hoped it would keep him safe if we didn’t like what he had to say. He started by recounting his experience of arriving in Canada from Ireland. He came to Edmonton and after being told to “help make Canada a better place” by the customs official became a nation builder, even if he didn’t realize it at the time. “I felt like they’d send me back if I didn’t do my part!”

John Furlong

For most of his speech, John took us through the ups and downs of the Vancouver 2010 Olympics. Building the team, preparing for the event, pulling it off, etc. He shared many stories, everything from being interviewed for the job to watching Crosby score the game winning goal in overtime. One of my favorites was about the snow, or lack of snow, when the games began. Based on the last 100 years of history, there had to be snow in January. But there wasn’t any. “It was as if God was looking down on us saying ‘anyone can pull off the Winter Olympics with snow, you have to do it without snow!’” John told us. They eventually trucked snow in from Manning Park, which put up a banner that read “Official Snow Supplier” for the games. Feeling that the task was impossible, John was at the park every day, encouraging the team to keep going. He called in the Premier, the Prime Minister, and others to help encourage the team. One day, the guy in charge of the site finally spoke up and said “John, stop coming here every day. We’re not going to fail.” The lesson was one John cited many times throughout his remarks this evening – you need to trust people.

Another story I quite enjoyed was about transportation during the games. Enabling people to get around the city safely and efficiently was a tall order, and John and his team realized that to do it, there would have to be less cars on the road. So they asked Vancouverites to find alternative modes of transport, to leave their cars at home. Unsurprisingly, people laughed at the idea. They mocked it. The team was looking for a reduction in traffic of 25% and nobody thought it was possible. To prepare, they held single day trials a few weeks in advance of the games. The results were discouraging – traffic volumes dropped just 1 or 2 percent. But on the day the games opened, the reduction was 37%, well above targets. “We asked people nicely,” John said, “and I think they realized this was their way to play a role in making the games a success.”

Here are a few of the things he said that really stood out for me:

  • “To be a champion, you have to have belief.”
  • “Visions can’t be about stuff, they must be about people. About humanity.”
  • “The legacy you want to leave behind is the human one.”

As motivational as John’s remarks were tonight, I’ll admit that applying the lessons of Vancouver 2010 to the City of Edmonton’s WinterCity Strategy seems incredibly daunting. Someone in the audience was brave enough to ask John that very question – “how do we do that here?” He said we need two things: strong belief in the vision, and strong leadership.

WinterCity Strategy Kick-Off

Councillor Henderson has taken the lead on the WinterCity Strategy, and tomorrow morning will be sharing the results of his trip to Finland and Norway to identify best practices of winter cities. He’ll be joined by a committee of community leaders at the first symposium to explore the question, “what would make you fall in love with winter in Edmonton?” In his remarks tonight, Councillor Henderson said that “at some point, Edmonton sort of fell out of love with winter.” It’s time to get that back.

ideascaleI’ll be in and out of the symposium tomorrow, and I look forward to participating in future public involvement events related to the WinterCity Strategy as well. The goal is to draft the strategy this spring, with Council reviewing and hopefully approving in the fall. The timeline is relatively short, so don’t wait to get involved. The easiest way is to participate in the WinterCity IdeaScale site. There you can submit ideas and vote and comment on ideas from others.

Here’s my first bit of feedback to the team leading the WinterCity Strategy: get rid of all mentions of turning Edmonton into “a leading winter city” or making Edmonton “one of the best winter cities in the world.” Recognition is a by-product of doing something well, not the target we should be aiming for. Instead, let’s focus on making Edmonton a great winter city for Edmontonians. On embracing winter rather than enduring it. As John said tonight, “you almost always get the reward you deserve.” If we can succeed at making Edmonton a more winter-friendly city for the people who live here, global recognition will come.

Let’s embrace winter in Edmonton! You can learn more about the WinterCity Strategy here.

Art Burn at the Silver Skate Festival

The recent temperature plunge came at the worst possible time for the Silver Skate Festival. It was easily thirty below with the windchill this evening, and you could really feel it in the relatively wide open Hawrelak Park. To be honest, had it not been for the fact that Sharon and I had agreed to guest judge the 2011 Art Burn fire sculpture competition, we might not have made it out tonight. But I’m glad we did, because it was quite the show! And what’s a winter festival without a little cold, right?

There were six Art Burn fire sculpture artists: Maria Butler, Randall Fraser, Will Truchon, Tanya Garner-Tomas, Vergilio le Paz and Marissa Kochanski. Here’s a little photo tour of the evening.

Silver Skate Festival
We arrived early enough to check out the awesome snow sculptures.

Silver Skate Festival
Some artists were still busily working!

Silver Skate Festival
Sharon just had to sit in the Yelp throne.

Silver Skate Festival
Gather around the fire, that’s how you keep warm!

Silver Skate Festival
Vibe Tribe performed just before the Art Burn.

Silver Skate Festival
I know they had fire in their hands, but I bet they were still freezing.

Silver Skate Festival
This was Marissa Kochanski’s sculpture before the burn.

Silver Skate Festival
Here it is during the burn. Her sculpture was the winner!

Silver Skate Festival
More sculptures burning!

Silver Skate Festival
Randall Fraser’s “hand” sculpture was another favorite.

You can see the rest of my photos here.

Sunday night is “Fire in the Belly”, during which a larger communal sculpture created by the artists will be ignited. So if you missed out on the fire tonight, you still have an opportunity tomorrow! Just make sure you bundle up.

Thanks to Erin and Ritchie for having us, and congrats on another successful year!

Winter Light 2011: Illuminations featuring Circus Orange

It was cold outside tonight, but Churchill Square was still full of people for Winter Light’s Illuminations. This year the event featured Yukigassen, a Japanese snow battle sport, roving performers, the Illuminations Choir, and the Edmonton premiere of Circus Orange, a Toronto-based pyrotechnic circus troupe. They performed TRICYCLE, “a dramatic fusion of live music, clown, circus, dance, aerial performance, mechanics, pyrotechnics and fire arts.” It was amazing.

Winter Light Illuminations 2011
Perfect night for a stroll in Churchill Square!

Winter Light Illuminations 2011
Warming up by the fire.

Winter Light Illuminations 2011
I love the way City Hall looks at night, all lit up.

Winter Light Illuminations 2011
The tricycle in front of the Art Gallery of Alberta.

Winter Light Illuminations 2011
She got everyone’s attention then led the crowd to the tricycle.

Winter Light Illuminations 2011
The large crowd followed the tricycle throughout the square. It was great!

Winter Light Illuminations 2011
The fire looked awfully close to the trees! You can see a video of it here.

Winter Light Illuminations 2011
A few kids were scared of these guys!

Winter Light Illuminations 2011
Circus Orange takes flight!

Winter Light Illuminations 2011
Don’t you love seeing the square full of people?

Winter Light Illuminations 2011
They took the front wheel of the tricycle off and put the acrobat inside!

Winter Light Illuminations 2011
Then it lit up!

Winter Light Illuminations 2011
And there were fireworks!

You can see the rest of my photos here.

Tonight’s event did a lot of things right, in my opinion. They finally spent some of the large Winter Light budget – I can’t imagine that Circus Orange was cheap! It was a fantastic show that looked expensive, with lots of lights, fire, props, and a crane. It was worth it. Another thing I loved was that they used the entire square. The tricycle started at the Art Gallery and the large crowd followed it to Three Bananas and back through the square toward City Hall, with different stops along the way. The storytelling aspect was great too, with the scary stilt guys and the clown who never spoke in English. Lots of fun for everyone!

The temperature doesn’t matter. You know what people do when it’s cold? They dance to keep warm. It adds to the experience! And tonight, the people who stayed until the end were rewarded, with a big finale that even featured fireworks. For a few minutes, I forgot that I was cold!

Kudos to Winter Light for a great event. Let’s have more of this please!

Recap: Mispon Winter Light Gala 2010

Winter Light 2010 kicked off this evening with the Mispon Gala, “a whimsical event that launches Edmonton’s winter festival season.” Winter Light started last year and is meant to showcase Edmonton as a beautiful and interesting winter city. The gala took place at City Hall and included light installations, music and dance performances, and free food! The word “mispon” means “it’s snowing” in Cree, and while there were no snowflakes falling tonight, there was an odd sort of ice fog hanging over downtown. At –19 C (and wind chill of about –26 C) the temperature tonight was actually warmer than it was for the start of Winter Light last year.

Winter Light 2010Winter Light 2010

Unfortunately, the temperature was about the only thing that went up this year! The entire event seemed smaller than in 2009. I arrived at City Hall just before 5pm and found Churchill Square and the skating ring and steps out front completely deserted, save for the three Winter Light people manning the fire stations and a couple others. There was a skate performance right at 4:30pm that I missed, sadly, but I still expected to find some people outside – it is a winter festival after all! I suppose they had trouble with attendance last year too though, so maybe it was wise to focus just on City Hall this year.

Indoor activities included music by Johnny Quazar and the Swingbots, and dance performances by Kristine Nutting’s Warm Up Burlesque. The music was quite good, the dance wasn’t for me 🙂 They did have a neat balloon drop at the end of it though! Food was once again provided by NAIT and included bannock with saskatoon marmalade, baked beans with sourdough crostini, and glazed meatballs. There was also hot chocolate and iced tea. Very tasty! Unfortunately there weren’t very many people in attendance to enjoy it all.

Winter Light 2010Winter Light 2010

John Mahon, Councillor Tony Caterina, Pamela Anthony, Christy Morin, Shirley Low, and Ritchie Velthuis were all on hand tonight to bring greetings and a heads up on the upcoming Winter Light events. The next one is Deep Freeze (on ShareEdmonton), which takes place Saturday and Sunday on Alberta Avenue.

Pamela, who is the director of Winter Light, also thanked the sponsors. Apparently the $1.5 million spent this year and last wasn’t enough – Citytv, Pattison, and Canadian Tire are among the event’s sponsors. Winter Light might stretch over 10 weeks, but it’s really just 11 events, the biggest 3 of which would happen with or without Winter Light. Given that so much was established last year (like the website, tents, giveaways, etc) I find myself questioning again whether the money is being spent wisely or not.

Winter Light 2010

As with last year’s opening ceremonies, tonight was just marketing for the rest of Winter Light. There were some positive things, such as the very cool snowshoe lanterns by Dylan Toymaker, but I came away mostly unimpressed. I hope that the rest of Winter Light 2010 will blow me away! You can see my photos from this evening at Flickr, and some video at YouTube.

UPDATE: Here are Sharon’s thoughts on the event.

Dog sledding in Yellowknife

Today I went dog sledding with Sharon, Kim, and Shane in Yellowknife! My parents thought it would be a fun northern experience for us, and they were right, it was awesome! Both Kim and I had been dog sledding when we were younger and still living in Inuvik, but I don’t really remember it too well.

Dog Sledding

Beck’s Kennels, run by Grant Beck, currently has over 130 sled dogs and offers a variety of tours. Grant himself is an accomplished dog musher who has won a number of races and other competitions over the years, in North America, the French, Swiss, and Italian Alps, and the Pyrenees in Spain. The dogs are Alaskan Huskies, which look a bit different than the Siberian Huskies you’re probably thinking of. We learned that Siberian Huskies, due to breeding patterns over the years, don’t make the best racing dogs though they are good for hauling things!

Dog SleddingDog Sledding

We went on the Northern Outdoor tour, which lasted roughly two hours:

Head out to our traditional Trapper’s tent next to a secluded lake where you will enjoy hot drinks  and cookies around a crackling woodstove. Drive your own sled team there or just sit back and relax. Experience the thrill of driving a snow machine, and zip around the lake before heading back.

The first step was to dress appropriately! We wore our warmest clothes to the kennels, but ended up changing or putting on more clothes inside. They had parkas, boots, mittens, and all sorts of winter gear for guests to wear. All of us put on a pair of ski pants, and somehow, Shane and I ended up with pink mittens. We were warm though!

Mack & SharonKim & Shane

On the way out to the Trapper’s tent, Shane and I drove while Sharon and Kim sat. We swapped positions on the way back, so each of us got to drive the sled. Though “drive” isn’t really accurate – the dogs knew exactly where to go and didn’t really need any direction from us! Our only job was to step on the brake when instructed to do so by the tour guides who drove snowmobiles.

Dog SleddingSharon

When we got to the Trapper’s tent, we were pretty cold, and were glad to find a wood-burning stove inside. We also had cookies, hot chocolate, and signed the guest book! The cabin had a couple of bunk beds, for overnight guests. After getting warmed up, we headed back outside to drive back to the kennels. Our route back seemed a little less sheltered, and thus much windier and colder!

Dog SleddingDog Sledding

Thanks Mom and Dad for a great gift! I had a ton of fun today! You can see more photos here.

Winter Light 2009 by the numbers

At tomorrow’s City Council meeting, John Mahon, Executive Director of the Edmonton Arts Council, will share the Final Report on Winter Light Festival 2009. This year’s festival is being described as successful, so the Community Services Committee will recommend:

  1. That one time funding of $450,000 from 2009 Council Contingency, to fund the Winter Light Festival 2010, be approved.
  2. That Administration, in consultation with Edmonton Arts Council, prepare a base funding budget submission of $750,000 for continuation of a winter festival.

Let’s take a look at some numbers from the final report (in Word format):

  • Beginning on January 8 and ending on March 21, 2009, Winter Light produced 9 events, supported 3 existing winter festival events, 1 City winter event, and produced 15 community workshops.
  • Roughly 12,000 people attended the 9 events produced by Winter Light.
  • Over 62,000 people attended all Winter Light related events.
  • The estimated impact on the local economy was $1.7 million.
  • A total of 55 local producers, marketers, artists and recreation workers were directly employed by Winter Light.
  • To continue with the model used this year, it will cost the city $750,000 in 2010 and $675,000 in 2011.
  • Private sector fundraising will attempt to raise at least 10% of the total budget to be used in 2011.
  • An audience survey showed 50% of respondents were between the ages of 30 and 45, roughly 15% were between 18 and 30, and 32% were aged 45 to 60.
  • Over 94% of respondents said “yes” to the question “Do you think Winter Light was a good investment for the city?”
  • The website received 3 million visits in 3 months.
  • There were more than 800 print, radio, television, and website articles mentioning Winter Light.
  • Over 1500 people subscribed to the Winter Light mailing list.

And some numbers related to expenses:

  • Deep Freeze Festival received $27,000 from Winter Light.
  • Ice on Whyte received $15,000 from Winter Light.
  • Silver Skate received $37,000 from Winter Light.
  • Total revenue for Winter Light 2009 was $808,500 (all but $28,500 of which came from the City).
  • Total expenses were $807,672.
  • A total of $119,031 was spent on a marketing campaign which included outdoor advertising (billboards and buses), print advertising, radio advertising, and electronic advertising.

The report also includes a goals & aspirations assessment. Here’s a wordle of the report (with Edmonton, Winter, and Light removed):

Back in March I wondered if Winter Light 2009 was a success. I concluded that while the concept is sound, there’s lots of room for improvement when it comes to the execution. Final attendance numbers were much lower than originally estimated, which I think supports that argument.

The challenge for Winter Light 2010 (if approved) will be to increase attendance and impact without increasing expense. Hopefully a strong foundation was established this year for accomplishing that.

Was Edmonton’s Winter Light 2009 a success?

Edmonton’s first Winter Light festival wrapped up on Saturday evening in Churchill Square with an event called Illuminations, described as a “final celebration of winter spirit”. I was there to take in the sights and sounds, just as I was on January 8th when Winter Light began its ten week celebration of winter. I found Illuminations enjoyable enough. I bought a Winter Light toque and filled my mug with hot chocolate (though it was more like warm chocolate and they were providing disposable cups, a step backward from the opening ceremonies). We wandered around looking at the displays, soaking up a bit of heat at each of the fire pits. We took some photos.

Winter Light: IlluminationsSharon & Mack

Still, I couldn’t shake the feeling that something was missing.

I think that sentiment might apply to Winter Light 2009 as a whole. It wasn’t an outright failure, but I’m not sure it was the major success that organizer Pamela Anthony and her team were hoping for. She described the event to The Journal as “an extremely successful research project.” Successful enough for another year?

That remains to be seen. The city spent $750,000 on the festival this year. Total attendance is estimated at between 50,000 and 80,000 people, plus another 150,000 who attended the shared events such as Ice on Whyte (events which would have happened anyway). In comparison, the annual Heritage Festival costs about $500,000 to run and attracts well over 300,000 people. In 2006, the Edmonton International Fringe Festival had expenses of $1,552,797 (pdf – excluding artist ticket revenue) and total site attendance of more than 500,000 people.

Perhaps those comparisons aren’t fair. A warm, sunny day in August is a much easier sell than snow and temperatures well below freezing in February or March. So was Winter Light successful as a winter festival? The jury’s still out on that one too. Here’s what Edmonton Sun columnist Graham Hicks said on Friday:

Google "Harbin Winter Festival Pictures" to see what’s possible. This shouldn’t be so difficult. We have friends. Edmonton is twinned with Harbin and Alberta with Japan’s Hokkaido province, where Sapporo is located.

He felt the inaugural festival failed to “capture the public imagination” and was unable to move beyond the weather. I certainly didn’t hear many people talking about Winter Light in a “must attend” sort of way. And I still think that Illuminate Yaletown made better use of light than Illuminations. Bottom line: there’s definitely room for improvement.

City Council will review a report from the Winter Light organizers later this spring. Final attendance figures will no doubt be important in determining whether or not Winter Light happens again next year, but Mayor Mandel seems keen to support it anyway: “We can’t forget the idea that our job is to make sure that citizens have opportunity…this is a way for people in the wintertime to get out and enjoy our city.”

I still think the concept is a great one, and I agree that there’s lots of potential for winter tourism. My guess is that Winter Light will have to be much improved in 2010 to become a permanent fixture on Edmonton’s festival calendar, however.

What did you think of Winter Light 2009?

Where’s the Edmonton version of Illuminate Yaletown?

While in Vancouver last weekend, Megan and I went to check out an event called Illuminate Yaletown. Sponsored by the Yaletown Business Improvement Association, the event featured light-as-art installations spread throughout the heritage district. From the website:

Featuring light installations designed and developed by artists and architects, pyrotechnics, fire dancing, cutting edge music, interactive activities and a display of illuminated ice sculptures, Illuminate Yaletown shows off Vancouver’s hippest community in a whole new light!

We were impressed by what we saw! We started with the fire dancing and illuminated ice sculptures, and then made our way to the BMW Mini dealership that had been filled with lights. We saw another display where a video camera on the ground was projected up onto the side of a building. Down a little further were some illuminated windows with silhouettes moving about inside. There were lots of people walking around, taking in the sights!

Illuminate Yaletown

Illuminate Yaletown was developed to “brighten up a gloomy winter evening” and is the only outdoor event taking place in Vancouver at this time of year. Sound familiar? I immediately thought of Winter Light. This event sounds exactly like the kind of thing you’d expect to be a part of Edmonton’s new winter festival. But it’s not.

The closest thing is Illuminations, taking place on March 21st in Churchill Square. It too will have fire and projected light. The big difference is that it takes place only in Churchill Square. What I really liked about Illuminate Yaletown is that it got people walking around, so they could check out the buildings, shops, and restaurants in the area. It was a great combination of interesting art and community exploration and discovery.

I’m hopeful that next year’s Winter Light festival will include something similar.

You can see the rest of my photos from Illuminate Yaletown here.

Edmonton Winter Light 2009

winter light 2009 Today marks the start of Winter Light 2009, a new festival designed to “usher in the winter season” and “enjoy Edmonton’s winter spirit.” The opening ceremonies were held tonight in Churchill Square and City Hall. It couldn’t have happened on a day more representative of winter than today – temperatures were around –22 C (and –32 C with the wind chill) and we received a fresh dump of snow during the day!

Sharon and I made our way to Churchill Square at about 7:45pm and found it mostly empty except for the volunteers. Despite having a number of warming tents and fire/heat displays, most people were inside City Hall enjoying the free food (provided by NAIT) and the entertainment of Le Fuzz and others.

Winter Light 2009Winter Light 2009 - Inside City Hall

We wandered around the square for a bit and eventually found the information tent where they were offering free hot chocolate to anyone who brought their own cup. Great way to be a little more environmentally responsible! The hot chocolate tasted great and allowed us to stay outside a little more before heading indoors.

Sharon was excited to see what culinary delights NAIT was offering so we headed straight for the tables of food. Unfortunately the good feeling we had by bringing our own mug for hot chocolate disappeared when we found the disposable plates and spoons being used for the food! Ah well – everything was very tasty!

We spent some time enjoying the performances, and managed to catch the official “welcome” to Winter Light with one of the organizers and Councillor Ben Henderson (Councillor Kim Krushell was also in attendance):

Next up for Winter Light is Deep Freeze on 118th Avenue, which takes place this weekend on January 10th and 11th. Activities include outdoor curling, free hay rides, snowshoeing, snow sculpting workshops, and of course, free food! On January 15th the sixth annual Ice on Whyte festival gets underway.

Although there were far more people out for the much colder New Year’s Eve than there were tonight, I wouldn’t call the festival’s success into question just yet. The main events are what will really draw people in, and tonight was basically just free marketing for those events.

I’m excited to see how the next 10 weeks unfold – I’d say Winter Light 2009 is off to a fairly good start. You can see my photos from this evening at Flickr, and some video at YouTube.

UPDATE: Sharon posted her thoughts and a bit more about the food at her blog.

Critiquing Edmonton’s Winter Light website

winter light 2009 Two weeks ago, I wondered where the website was for Edmonton’s new winter festival. A few days after that post, the official website was launched. Now that I’ve had a chance to look at it, I thought I’d post a bit of a critique. But first, here’s some new information that was released at the same time:

Opening Ceremonies and the Winter Light Gala will launch the event January 8 at 10:00 AM in City Hall and Churchill Square. The Opening Ceremonies will preview highlights of Winter Light 2009 programming with outdoor performances, a "Blessing Fire", and a media launch with special guests, dignitaries and hot chocolate.

"I think winter has been one of Edmonton’s best kept secrets for too long," says event director Pamela Anthony. "Our goal is to showcase all the wonderful aspects of our winter city – the incredible recreation opportunities, the gorgeous river valley environment, and the culture and heritage of winter peoples."

I wanted to point out that quote, because it contains a lot of imagery that I’d love to see showcased on the website. Unfortunately, it’s not there at the moment. The first thing you see at the website is an annoying ten second flash intro. Totally useless, totally a waste of my time. Once you’re past that however, things start to improve.

The main page features a nice winter scene, with the city skyline, people participating in winter activities, and the catchphrase written in the style of northern lights – let it glow, let it glow, let it glow. The site is broken up into five main sections – Winter Light (about the festival), events, calendar, resources, and contacts.

Winter Light 2009 Website

Here are the things I really like about the site:

  • The integrated Google Map (available on event pages and the resources page) is great. Very quick way to see where everything is happening.
  • Using Google Calendar in place of yet another custom calendar was very smart. Well done. Makes it easy to add things to your own calendar too.
  • Consistent layout and colors.

And here are some things I’d like to see improved:

  • The RSS feed is currently empty. Make use of that! Better yet, add a proper blog to the site.
  • Get rid of the “people” banner that appears above the content on most pages. It’s unnecessary, and increases the amount of scrolling people have to do.
  • Integrate a photo sharing site like Flickr into the photos page. I’m not going to email you my photos (see my reasoning here)!
  • Add some actual resources. Showcase the river valley! Teach me about the culture and heritage of winter peoples! The website doesn’t contain any of that.
  • Update the site frequently during the months the festival is active. Change the main page to showcase the current and/or next event taking place.

For the techies reading this – the site was built using Joomla, and it appears to be hosted by Webcore Labs (a Calgary company!). Not sure if it was built in-house or by a design firm – anyone know?

I also wanted to mention that I love the Winter Light logo. It’s simple and attractive, and the two color schemes work well (white/light blue/blue for dark backgrounds, and light blue/blue/dark blue for white backgrounds). Making the word “winter” bold is a nice touch, and reinforces the idea that the event is all about celebrating the season most love to hate. Well done on the visual identity I say.

In case you’re wondering, I’m not critiquing the website just for the fun of it! I have two main goals with this post. First, I am hopeful that someone from the team will read my comments and consider making the suggested improvements. Second, I am looking for lessons that can be applied to the Halloween Edmonton website, as that festival would be very similar – an umbrella for existing events along with a few new ones.

So far, so good!