What would you call it?

If you didn’t hear the news, SBC Communications has agreed to pay about $16 billion dollars U.S. to purchase AT&T. As if there won’t be enough problems with synergizing the two companies and cutting costs and the like, SBC has a bit of a problem. One of the most valuable items to come as a result of the deal is the AT&T brand name.

What should it call the combined company? SBC-AT&T? Drop the SBC? Drop the AT&T? Its something that they are going to need to figure out sooner rather than later. Personally, I’d call the company AT&T and just drop SBC. It would be a poor decision to buy a brand name that is so well known among consumers and then not take full advantage of it.

Read: New York Times

4 thoughts on “What would you call it?

  1. A little bit of info – did you know in the early 1980s (if i recall correctly it was 1984), AT&T had a monopoly and was broken up … SBC was one of those pieces! Its kinda funny that the original AT&T is reforming 😉 Then again, I think the monopoly they had back in the 80s wouldn’t be considered a monopoly today.

  2. Yep I did know that. SBC and present day AT&T are two of the so-called "baby bells" that were created.

    Their monopoly was unique as it was originally a government sanctioned one. That’s probably the difference between a monopoly then and one today.

  3. I think they should call it SABTCT. I don’t have a clever phrase that you could make from that. But when i think of one, I’ll let you know.

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