Sir Richard Branson arrived in Toronto today to announce Virgin Mobile, Canada’s newest mobile phone service:
A costumed Branson drove a big-wheeled monster truck over three cars to demonstrate – with his usual flamboyance – his intention to crush the competition.
The Virgin Mobile approach, pioneered in Britain and since exported to Australia and the United States, is to piggyback their communications traffic on somebody else’s wireless network – in this case Bell Canada’s – rather than building its own. Branson said he hopes that within a few years a “couple of million people” will switch to Virgin Mobile Canada, particularly if number portability is introduced in this country.
Interesting. Prepaid is not the way I like to go, so I probably won’t be switching. I just hope he makes enough of a fuss to get number portability in Canada so I can switch to Bell.
Read: Canoe
MasterMaq's Blog 
Bell is CDMA – no phone choice. I’m surprise Richard made that move. I’ve have/had 6 GSM/GPRS (soon EDGE) devices on Rogers, all of my own choosing, imported from UK/US and none of them available after 2+ years directly from Rogers, i.e. it’s the fact that it’s GSM and the devices are compatible with the whole of Europe (where mobile phones are far ahead, except for Japan, etc), not necessarily Roger’s customer service, that makes it a gadget glutton’s way to go, IMHO.