For all my fellow Coke addicts, a new no-calorie version is coming soon, called Coca-Cola Zero:
The drink will be sweetened partly with a blend of aspartame and acesulfame potassium. Aspartame is a key ingredient in Diet Coke, but a spokesman for the Atlanta-based company said Coca-Cola Zero will have a unique taste.
The new drink will debut in the United States in June, and hopefully not too long after that in Canada. The can looks pretty sweet, I must say. Of course I want to try it, if for no other reason than because it’s a Coke product. But makes me wonder happened to Coke C2? Failure? Sure doesn’t seem relevant anymore.
Want to know what the coolest part about Coca-Cola Zero is? The marketing campaign is slick! According to the official site, the company will be auctioning off “a special Coca-Cola Zero sample pack” on eBay sometime in April, with all proceeds being donated to charity. Regardless of how neat that idea is, the press release makes me laugh:
The auction marks the first time The Coca-Cola Company has offered any new product on eBay prior to launching it nationally.
You don’t say! I don’t know ANYONE who has bought Coke on eBay, probably because it’s a dumb place to buy it. I can’t believe they had to point that out!
Read: MSNBC and Press Release
Love is two people sipping Coca Cola from the same straw on a warm sunny day.