Google launches Blog Search

Post ImageGoogle today unveiled Blog Search, which as you might expect searches blogs and is in beta:

While Google web search has allowed you to limit results to popular blog file types such as RSS and XML in web search results for some time, and its news search includes some blogs as sources, Google hasn’t had a specialized tool to surface purely blog postings. In fact, while all of the major search engines have been dabbling with blog and feed search, none has done much with blog search until now.

Google’s new service (in beta, naturally) is available both at google.com/blogsearch and search.blogger.com. Google blog search scans content posted to blogs and feeds in virtually real-time, according to Jason Goldman, Google product manager for blog search. “We look for sites that update pinging services, and then we crawl in real-time so that we can serve up search results that are as fresh as we can,” said Goldman.

Google defines blogs as sites that use RSS and other structured feeds and update content on a regular basis.

Yet another entry into the growing list of blog search engines. Unfortunately, Google’s new Blog Search doesn’t seem to do anything special. It looks and acts like Google though, which make it attractive for a quick search. Can’t help but wonder when the MSN and Yahoo versions will come out now.

Read: SearchEngineWatch

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