At long last it has happened. The oft-rumored and much ballyhooed video iPod was unveiled by Apple’s Steve Jobs today along with a new iMac and an updated iTunes that includes music videos, movies and TV shows:
The iPod has “been a huge hit for us, so it’s time to replace it,” Apple CEO Steve Jobs said as he showed off the new video-capable MP3 player at an event here. “Yes, it does video.”
The music players, which come in black or white with a 2.5-inch screen, will be available in a 30GB model for $299 and a 60GB version for $399. The new devices hold up to 15,000 songs, 25,000 photos or more than 150 hours of video, Apple said.
Pay attention to the media coverage this device will get in the coming weeks. What’s significant is not that Apple has released a video version of the iPod, but that no one seems to care about the Portable Media Centers that have been out for months from companies like Creative. Seems as though Apple can do no wrong!
Perhaps Microsoft and Real set aside their differences for the simple reason that they can’t beat Apple if they are trying to beat each other. It has been suggested that Apple and Google would make good partners in the fight against Microsoft (and now Real perhaps). I don’t think they would, for the simple reason that Steve Jobs never releases anything into beta!
Even though the video iPod has been a long time in the making, I have to admit I am still somewhat surprised. Given the recent bickering between Jobs and the record label executives, I expected it to be harder for Apple to add movies and music videos to their iTunes store. On the other hand, Jobs is much more powerful in Hollywood (Pixar, etc) than he is in the eyes of the RIAA.
The Apple domination of media continues…
Read: CNET News.com