Average Joe Podcasting Revisited

Post ImageYou might remember that way back on August 18th, 2005 I wrote a post entitled Average Joe Podcasting. Let me highlight the main point of that post for you:

Not everyone who starts a podcast is going to want to make money from it, just like not everyone who blogs does so with the intention of making a living. I read a lot about podcasting – news articles, blog posts, etc., and I can’t help but feel that far too many individuals and organizations focus on the “making money from podcasting” idea.

As soon as starting and maintaining a podcast is as simple as starting and maintaining a blog, I think we’ll see the same breakdown in podcasting [as in blogging].

You should read the entire post to get the full argument in context, but that’s the main idea – that individuals will likely start to podcast for themselves, and that they’ll become a major segment of the podcasting world.

Almost exactly two months after I wrote that comes a post from Odeo’s Evan Williams, entitled Podcasting for Regular People. Here’s the main idea in his post:

While blogging can be about playing on a world stage to influence, gain audience, and, potentially, monetize (the same goals as most other media), there are millions of people who are happily pubishing daily without those motivations. For them, it’s more about expression, self-reflection, and communication.

I call these people “casual content creators.” It’s not just that they’re amateur or part of the great, unwashed, Long Tail. It’s that they’re playing a different game.

The idea of casual content creation in the realm of audio is a powerful one. And I think it’s a yet-to-be-duly-recognized segment of the (potential) podcasting world.

Sound familiar? I thought so.

Read: Odeo Blog

3 thoughts on “Average Joe Podcasting Revisited

  1. Which is good since it means podcasting has yet to go mainstream or hit the tornado.. it’s not at the same level as personal webcam sites yet. Though that also means that the adult market hasn’t monetised it fully yet either.

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