The Future of Broadcasting

Post ImageHere we go for the next session, talking about where broadcasting is going, with Barnaby Marshall, Amber MacArthur, Jian Ghomeshi, and Andrew Baron. Here some notes from the session (my comments in italics):

  • Barnaby started off with a survey of the audience. It seems satellite radio is not that popular, but lots of people like iPods and have bought music on iTunes. “Buying music is the new piracy.”
  • Jian says, at the end of the day, while the platforms may be changes, the major players won’t. This is both telling, and somewhat disheartening. I disagree here. BoingBoing anyone?
  • The New York Times print may be dying, but the New York Times itself will not. The traditional media have done a great job of scrambling to diversify. Really? Name another great example besides News Corp. Murdoch is the only one who really gets it.
  • Andrew says the music industry has lost control. Apple is the now the single entity that is determining prices, etc.
  • Rocketboom could not have existed a few years ago, but now that its possible, Andrew thinks we’ll start to see things change.
  • Amber thinks the most interesting thing is reach. You really can’t compare the number of eyeballs in Canada to the number of eyeballs worldwide, and that’s a big difference between old and new media. Amber says old media needs to be believe in the power of new media.
  • Amber says NBC asking YouTube to pull content is pretty shortsighted. You have to get in the game, or you’re going to get left behind.
  • Jian says that Pandora is a great example of a service that allows people to get excited about something while putting up with advertising. He doesn’t believe however that you can boil music down to mathematical equations.
  • Jian says Yahoo Music is overly confident in suggesting their goal is the death of terrestrial radio. He thinks people still want to own something, they don’t want to rent.
  • Someone in the audience just brought up my mantra, though he calls it ubiquitous wifi. I call it wireless everywhere. Why do I need an iPod or a satellite radio? Barnaby says Google’s project is incredibly disruptive, and Amber says satellite radio will die if it happens. Jian thinks that wireless in the automobile will be the turning point.
  • Why will traditional media not die? Because they can buy the new media, seems to be Jian’s answer.
  • Andrew says the big companies are going to be sharing, they won’t be in control.
  • “Is Seinfeld any funnier in HD?”
  • Jian thinks on demand in general is what’s shaking in the industry.
  • To do things like The Sopranos or 24, you need the best writers, the best actors, etc. And no matter what the platform is, that stuff will be successful.
  • Amber says that even if a lot of people can do it, only a few can do it well.
  • Someone says that people are habitual, they get home, sit on the couch, turn on the TV. “Editorialize to me because I don’t have time to think!” Is traditional media really going to die?

One thought on “The Future of Broadcasting

  1. Many major players will remain because they do buy the smaller new ones. That is the ideal scenario for most startups, though some do get passed the size of being ‘buyable at the right price’ and continue on as a business and large player.

    It’s a pitty that Bill Gates’ teledesic business had to scale back (from 288 LEO satelites) to something smaller, and now to just a one page website – that could have provided Internet around the globe (what a legacy that could have been). WiMax is now the next best equaliser potentially, but it’s not so good for mobile.

    I’m beginning to wish I went to this conference now.

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