Thoughts on Digg Podcasting

Post ImageOver at Geek News Central today Todd Cochrane had some harsh words for Digg’s newest feature, their podcast portal. Most of his argument is based on the traffic he apparently isn’t receiving from Digg:

Lately though I have come to the conclusion that for all the traffic Digg gets very little if any of that traffic in the way of downloads or pure referals [sic] comes from that site.

He goes on to offer some advice to podcasters:

My advice to podcasters is this, look at the directories you are listed in and figure out if they are doing anything to build your audience or giving you equal exposure on the front of their respective websites. If they are not find sites that are and support them in your shows.

That plan of attack might have worked when podcasting was just getting started, but we’re beyond that now. I would suggest that podcasters do in fact add themselves into Digg’s directory, flawed as it might be. Why pick one directory over another? The idea isn’t to play favorites, it’s to help the audience find what they want, wherever they might be looking. There’s more to being in a directory than just getting listed on the front page.

As for Digg’s podcast portal, here are my thoughts:

  • The way you add a podcast into the directory sucks. Sometimes it works, sometimes it doesn’t, and the feedback you get is really unhelpful.
  • Only iTunes-compatible feeds may be added into the directory. Why Digg felt the need to perpetuate Apple’s hegemony is beyond me.
  • It would be better if episodes had a “front page” as well, instead of just podcasts. Right now you can only look at episodes for a particular podcast.

The podcast section of Digg hasn’t been around very long, so I’m pretty sure they’ll be making changes over time. There’s definitely room for improvement, but the directory is not useless.

Read: Geek News Central

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