Earth Day is coming up this weekend, and that means it’s about time for companies to capitalize on the environment being so prevalent in our social conscience. Sharon told me about this last week (not sure how she knew), but I just found the press release from Starbucks:
On Sunday, April 22, customers who bring in their own reusable tumbler will receive a complimentary cup of Café Estima Fair Trade coffee.
And as always, if you bring a reusable mug in to get your coffee, you’ll save ten cents. The press release highlights other “green” efforts from Starbucks, including their Post-Consumer Fibre Cup, Ethos Water, Grounds for Your Garden program, and more.
I think they should have launched new sleeves with Earth trivia on them! You know, like the “Akeelah and the Bee” sleeves they came out with last April. Speaking of trivia, my Dad is posting Earth trivia on Tuesdays, so feel free to go show him how smart you are.
Here’s a random thought for the day: maybe we should rename “Earth Day” to “Gore Day”! After all, when you think Al Gore doesn’t the word environment come to mind? Maybe it’s just me.