Looks like the “our business model sucks so let’s insult our customers” mantra has made it to the desks of Warner Bros. executives. If you’ve never been to an advance movie screening, too bad, because they are now banned for Warner Bros. movies in Canada:
Frustrated with unauthorized camcording of its new releases in Canadian cinemas, the studio said it will immediately halt all “promotional and word-of-mouth screenings” of upcoming releases.
“We regret having to cancel our screenings in Canada, but our studio must take steps to protect not only our branded assets but our commitment to our filmmakers and to our distributors,” Warner Bros. president of domestic distribution Dan Fellman said.
I can honestly say that were I to download a movie that was recorded using a camcorder in a theatre, I would immediately delete it. Not because I am sleeping with movie studio executives, but because a movie recorded using a camcorder just can’t look very good. Any serious pirate will have the time and bandwidth to go for quality!
When will these idiots learn? Camcorders in Canada are not the source of piracy. I doubt the practice has any measurable effect on the movie industry at all. Mathew Ingram points out a number of flaws with the argument being made, and Engadget gets a dig in too, noting the ban affects upcoming movies like…
…the upcoming Ocean’s Thirteen and Harry Potter and the Order of the Phoenix, which’ll surely not be pirated now.
Surely not indeed! Come back next week to read about Warner Bros. suing toddlers and their grandparents!