Selling seats to an experience: The Dark Knight in IMAX

After reading some early reviews of The Dark Knight today, I started thinking about the movie business again. I also came across this Techdirt post, which reiterates that the movie business is not selling movies, but selling seats to an experience. Here are some of the things I’ve read about the film:

“The haunting and visionary Dark Knight soars on the wings of untamed imagination. It’s full of surprises you don’t see coming. And just try to get it out of your dreams.”
– Peter Travers, Rolling Stone

“I have been given the go ahead to review The Dark Knight, but this is the type of film that I need to see at least two or three times before attempting such a task. The film is so very expansive, so incredibly epic…If you don’t see this movie in IMAX than you haven’t seen the movie.”
– Peter Sciretta, /Film

“‘Batman Begins’ follow-up is a faster-paced ride that will have you wanting to buy a ticket for the next showing when you leave the theater…Do yourself a favor and see it in IMAX.”
– Larry Carroll, MTV News

Most articles I’ve read say the the film really should be seen in IMAX. Christopher Nolan went to great lengths to make everything in the film as real as possible, and “is the first Hollywood director to shoot key sequences of a major feature in IMAX” according to Wired. So today I bought two tickets to the midnight IMAX showing.

I happily paid $30 today for the IMAX tickets, because I am looking forward to the experience. Yes I think the movie is going to be awesome, but it’s the better experience that really has me excited. And I’m really just talking about the screen and sound in this case…imagine if the entire moviegoing experience was better! Too bad Hollywood hasn’t yet figured this out. I hope Nolan rubs off on his peers.

And yes, I still think simultaneous movie releases could work with an improved moviegoing experience. I’d love to buy a copy of The Dark Knight on my way out of the theatre, thank you very much.

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