One of the highlights of this year’s Fringe Festival was Sustainival, an amusement park on the grounds featuring carnival rides powered by used vegetable oil (Sharon wrote about our experience here). With sales of more than 25,000 rides and lots of positive feedback, the first iteration of Sustainival was a big success for founder Joey Hundert. Now he’s focused on his next venture: YEGWOOD.
YEGWOOD is a group of fashion & environmentally conscious people. We like our style and we love our planet.
We’re also from Edmonton, which isn’t necessarily a global hub of progressive fashion. We’re not knocking our small town of a million people, but great wears can be hard to find here. So, we set about our task of bringing absolutely righteous apparel & accessories to YEG. Thus, YEGWOOD was born.
I remember seeing the Yegwood booth at the Fringe Festival, and of course it caught my eye because of the name. Their first product was the WeWOOD watch, a line of watches made from recycled wood. Now they’re offering wooden sunglasses, also using recycled wood. And maybe soon, prescription glasses too:
“We have our labs here in Edmonton and we have been experimenting with prescription frames, so all of the folks who have inquired about using our glasses for their day-to-day glasses, we will be able to offer something soon. In the mean time, we have some seriously beautiful sun glasses for Albertans to enjoy during our upcoming sunny winter (yes, we are willing a sunny winter to happen).”
To celebrate, Yegwood is hosting a launch party on December 17 at Da Capo. You can see the event details on Facebook or on ShareEdmonton. One of the highlights is a photo booth sponsored by Georgie Magazine. Simply get your photo taken wearing a part of the sunglasses and you could win a pair for free!
Here’s a promo video for the event featuring the Da Capo crew:
I’d encourage you to check out the event to learn more about Yegwood and the new sunglasses. If you can’t make it though, don’t worry – Yegwood has given me one pair of TreeFarer sunglasses to give away here!
The TreeFarers are inspired by the classic Ray-Ban Wayfarer. The rust FRAMES & TEMPLES (arms) are made out of a reddish softwood with a tight grain pattern. The HINGES are spring-loaded to flex in either direction (in & out), ensuring the right fit across a broad spectrum of faces. The LENSES are polarized poly-carbonate with a medium tint; they are UV400 rated.
The glasses have a retail value of $119. There are only about 50 available for the holiday season!
To enter the contest, simply leave a comment below telling me how you plan to live more sustainably in Edmonton in 2012. The winner will be picked at random from the comments. The contest closes at 12:00 AM on December 18 (midnight on the evening of the 17th).